Amazon has now made it easier than ever for sellers to stand out on the platform with the launch of its new program called Amazon Posts. If you are an Amazon seller, then you are familiar with posting photos and writing constructive descriptions. Amazon Posts program allows brands to advertise in a native way using the same content used on social media.
Table Of Contents
- What is Amazon Posts
- Who is eligible for Amazon Posts
- What are the benefits of Amazon Posts
- How to sign-up for Amazon Posts
- How to create engaging Amazon Posts
- Examples of Amazon Posts
What Is Amazon Posts?
Amazon Posts is an image-based social media style platform that allows sellers and vendors to showcase their products in an easily digestible way. Shoppers can browse through brands, sellers, and product categories and click directly on product detail pages.
Posts content is visible to shoppers on product detail pages, related product feeds, and category-based feeds. Amazon is offering brands and businesses an opportunity to market directly to their audience within Amazon itself and encourage them to browse and discover your brand story. One of its excellent features is shoppable product links in the post — your buyers can immediately buy.
This is how Amazon describes Amazon Posts:
“Posts is a new image-based browsing experience on Amazon. Shoppers can explore brand-specific feeds or browse by product category to discover products and see what’s new from brands. “Posts link to detail pages, making each post in a feed shoppable.”
Who Is Eligible For Amazon Posts?
Currently, Amazon Posts are available to U.S. marketplace sellers only as this feature is in beta. The tool is only available to sellers and vendors who are part of the Amazon Brand Registry program. Sellers also must have an Amazon Storefront for businesses to use Posts. If you are not a part of this yet, we encourage you to learn more about it.
Benefits of Using Amazon Posts
If you meet those eligibility criteria but still probably not posting an Amazon Posts, then you need to get with the times because this is Amazon’s new way to take on Instagram-style shopping. Also, Amazon could expand this a lot bigger in the future.
Right now is the time to act quickly, be an early bird, and get your exposure out there while only a few brands are doing this.
Here are some reasons why you should be using it:
1. Free To Use
It is entirely free. The only thing you need to do is create quality images and professional content.
2. Users Can Follow Brands
Shoppers can follow your page and brand to get updated when you release new content.
3. Customers Can Browse Through Category Tags
Each post can contain category tags. For example, suppose a customer only wants to shop for yoga mats. In that case, that customer can click on a category tag pertaining to yoga mats and browse through all the different brands that are actually using Amazon Posts at the time.
4. Drive Product Discovery
Some shoppers may not know about each one of your products — especially if they are new to your brand. They can discover more about your brand by scrolling through your brand Posts.
5. Boost Brand Awareness
This is a great chance to highlight your products and share your unique brand story. You have the opportunity to become visible not only through your brand feed but on competitors’ pages.
6. Measure The Performance Of Your Posts
You are able to measure your content’s performance like any other advertising tool on Amazon. Brands are allowed to review metrics tracking impressions, engagement, and engagement rates for each of your Posts.
How To Sign-up For Amazon Posts
As mentioned earlier, you must be an Amazon brand registry program member with an active Amazon store to utilize this feature. Sellers with these qualifications can get started with the following simple steps:
1. First, you have to enroll in the program. Go to posts.amazon.com and sign in using your Amazon account.
2. Create your profile and select your brand name.
3. Upload your brand’s logo.
4. Create a post.
How To Prepare Engaging Amazon Posts
An Amazon Post has two key elements:
1. High-quality image
Lifestyle images help to tell your story and connect with different customer profiles. High-quality images sell the quality of your product.
2. Catchy title
Well-written titles help to engage with your customers, highlight product features and emphasize your brand.
Creating content material can be challenging; sometimes, sellers struggle with creating posts that are appealing and suitable for their brands. These best practices should help you to make the most of this new feature.
You need to post as much as you do on social media – remember, this should have the equal feel and voice. Stay on top of thoughts with your buyers by posting frequently, even multiple times a day.
You can schedule your posts on the platform to ensure regular content updates. With posts planned, you can simplify your advertising and marketing efforts and consistently engage with your target audience.
Rephrase Social Media Content
You can use the same strategies and images as social media. Consider Posts as a secondary element for your social media efforts. You can prepare new content, but you should plan out a method that works for you over a time period. Be sure to use content that is appropriate for your target audience.
Posts Should Reflect Your Brand
Amazon Posts contribute to your brand story on the platform, and each photo should provide the same story or voice. Mention throughout your posts what you are all about. Messaging tone should be the same type and consistent across the board.
Make It Interesting
Creating remarkable pieces of content is excellent, but creating memorable marketing experiences is what drives conversions. Use this platform as an opportunity to explore exactly what your brand and your content are capable of.
Make it interesting, curious, or problem-solving — it is not a lot of space, so you need to make it stand out.
Monitor Campaigns & Metrics
Like any other ad campaign, Amazon provides you with data that you can use to track the effectiveness of any Post campaign. Measure these metrics to understand what strategy works best for you and what does not.
Examples of Amazon Posts
Amazon’s algorithm determines where your Posts show up based on relevancy and customer engagement.
You can post content about your entire product line on your brand’s unique feed.
Related Posts Feed
When a customer views a post, a list of related posts will be shown to that customer at the bottom of the page.
Product Page Carousel
These Posts appear on a product detail page as a series, and shoppers can scroll them horizontally.
Amazon provides relevant category tags for your Posts. When customers click on this, they can explore the feed of other posts in that category.
Amazon Posts is a great way to promote your brand and products on the platform. Though it is still a new feature in its beta testing phase, it is most interesting because it reduces friction and integrates well with the Amazon platform.
Have you posted on Amazon? Let us know in the comments below how it is going!