The SKU Economics report in Amazon Seller Central shows revenue and Amazon’s fees broken down per SKU, so you can see what each product actually returns after Amazon takes its share. It is the closest thing Amazon provides to a per-product profit and loss statement.
One limitation decides how you use it: the report does not know your cost of goods. Amazon has no idea what you paid your supplier. Everything the report shows is net proceeds before your own costs, which means the report tells you what Amazon left you with rather than what you made.
Add your landed cost and it becomes the most useful report in the account. Read it without adding your cost and it will happily describe a loss-making product as healthy, which I’ve found is exactly how sellers end up scaling something that was never profitable.
We use this report across client accounts as an Amazon SPN Verified Partner. Below is what it contains and how to read it properly.
Where to find it
In Seller Central, under Reports, then Business Reports, look for SKU Economics. Availability and exact placement vary by account and marketplace, and Amazon moves reports periodically, so search for it if the menu does not match.
You can typically select a date range and choose the aggregation level, at parent ASIN, child ASIN, or MSKU. Run it at the child or MSKU level. Parent-level aggregation hides the variation that is losing money inside a family that looks fine overall, which is precisely the thing you opened the report to find.
Export to CSV. Reading this in the browser is possible and analyzing it properly is not. I’d build the spreadsheet once and reuse it every quarter.
What the report shows
Sales figures. Average selling price, units sold, units returned, net units, gross sales, and net sales after returns. The returns columns matter more than sellers expect, since a product with a high return rate can show respectable gross sales and negligible net.
Amazon’s fees, itemized per unit and in total:
- Referral fees, a percentage of the sale price by category
- Fulfillment fees for FBA orders
- Storage fees, including the aged inventory surcharge where it applies
- Other fees Amazon has charged against the SKU
Net proceeds. What remains after Amazon’s deductions. This is the number people mistake for profit.
Advertising, where included, though attribution to a specific SKU is imperfect and the report should not be treated as an advertising system of record.
What it does not show
Worth being explicit, because the gaps are where the misreading happens.
Your cost of goods. The largest cost in most businesses, entirely absent.
Inbound freight and duty. Getting the product to Amazon costs money the report never sees.
Prep, labeling, and inspection. Real per-unit costs, invisible here.
Your own overhead. Software, labor, storage before the goods reach Amazon.
Removals and disposals. These land as separate transactions and can be substantial for a product that did not work.
The full advertising picture. Read the ads console alongside this rather than instead of it.
How to actually use the SKU Economics report
The report earns its keep in one exercise. Do this quarterly at minimum.
- Export at MSKU level for a meaningful period, ideally 90 days or more so seasonal noise averages out.
- Add a landed cost column. Unit cost including freight, duty, and prep. This is the work, and it is why most sellers never finish this exercise.
- Calculate true net per unit. Net proceeds minus landed cost.
- Sort ascending. Your worst products are now at the top of the list, which is uncomfortable and useful.
- Look at the bottom of the list too. Your best products are where additional inventory and advertising belong.
In our experience this exercise finds two things in almost every catalog: at least one product losing money on every sale that nobody had noticed, and at least one quiet performer receiving no advertising support because it never came up in conversation.
A worked example
Concrete, because the abstraction hides the point.
A product sells at $29.99. The SKU Economics report shows referral fees of $4.50, a fulfillment fee of $5.75, and storage of $0.40 per unit, giving net proceeds of $19.34. On the report that product looks entirely healthy.
Now add what the report cannot see. Landed cost of $9.20 including freight and duty. Prep and labeling at $0.35. That takes true net to $9.79 per unit, or about 33%, which is still a good product.
Then attribute advertising. If this SKU carried $6.10 of ad spend per unit sold across the period, true net falls to $3.69, or roughly 12%. Still positive, and a very different business from the one the report appeared to describe.
Now suppose returns run at 12% in this category and each return costs you the fulfillment fee plus a disposal or repackaging cost. That last adjustment is what turns a comfortable product into a marginal one, and it is invisible in every view except the one you build yourself.
None of those numbers is unusual. The gap between $19.34 and something near $2 is the whole reason to do this exercise.
The four patterns worth looking for
Negative net after landed cost. The obvious one. Either raise the price, reduce the cost, or stop selling it. I’d resist the fourth option of hoping volume fixes it, since volume multiplies a loss.
Healthy gross sales, poor net proceeds. Fees are eating the product. Check whether the size tier is right, whether the packaging pushes it into a more expensive band, and whether storage is accumulating. Our guide to FBA storage fees covers the escalating part.
High returns. Returns show up here as reduced net units and reduced net sales, and they also damage your order defect rate, as our guide to customer satisfaction metrics explains. A high return rate is usually a listing accuracy problem rather than a product quality problem, which makes it fixable.
Storage fees disproportionate to sales. Slow-moving inventory quietly accruing cost, heading toward the aged inventory surcharge. The answer is usually to discount and move it rather than to wait, and our guide to Prime Exclusive Discounts covers one way to do that.
Pairing it with advertising data
The SKU Economics report tells you what a product returns. It does not tell you what you spent to sell it.
Pull advertising spend per ASIN from the ads console for the same period and subtract it from your true net. A product that looks profitable at the SKU level can be unprofitable once its advertising is attributed properly, and this is the single most common blind spot we find in accounts that feel busy but not profitable.
Judge the result on total advertising cost of sales rather than campaign ACoS, as our guide to TACoS, ACoS, and ROAS explains, and read our guide to interpreting business reports for the traffic and conversion side of the same picture.
Its genuine shortcomings
Worth knowing so you do not over-trust it.
Aggregation can mislead. A monthly view smooths over a bad two weeks. A parent-level view hides a failing child ASIN.
Timing mismatches. Fees, returns, and reimbursements land in the period they were processed rather than the period the order happened. We tested a monthly view against a quarterly one on the same catalog and roughly a fifth of the SKUs changed apparent rank.
Not every cost appears. Removals, disposals, long-term storage adjustments, and reimbursements move separately.
It is not a settlement report. For what actually reached your bank, reconcile against settlements, which our guide to ad hoc disbursements touches on.
None of that makes the report less useful. It makes it a starting point for analysis rather than an answer, and I’d treat any single month’s figures as indicative rather than final.
What to do with what you find
Cut deliberately. A product losing money on every sale is not an inventory problem to manage. It is a decision to make, and in my experience sellers postpone it for two quarters longer than the numbers justify.
Reprice with the floor in mind. Our guide to automating pricing covers building a floor from real costs, which is the same arithmetic as this report in reverse.
Move advertising toward what works. The profitable SKUs identified here are where budget belongs.
Fix the fee problems. Packaging changes that move a product into a cheaper size tier pay back permanently and are frequently overlooked.
If you would rather have this run and acted on rather than intended, that sits inside our account management service, and an account audit is the one-off version.
FAQ
What is the SKU Economics report on Amazon?
A Seller Central report showing revenue and Amazon’s fees broken down per SKU, so you can see what each product returns after Amazon’s deductions. It is the closest thing Amazon provides to a per-product profit and loss statement.
Does the SKU Economics report show profit?
No. It shows net proceeds after Amazon’s fees, not profit, because Amazon does not know your cost of goods, inbound freight, duty, or prep costs. Add your landed cost to the export before drawing any conclusion about profitability.
Where do I find the SKU Economics report?
Under Reports, then Business Reports, in Seller Central. Placement and availability vary by account and marketplace and Amazon moves reports periodically, so search for it if the menu does not match what a guide describes.
Should I run SKU Economics at parent or child level?
Child or MSKU level. Parent-level aggregation hides a loss-making variation inside a family that looks healthy overall, which is usually the exact thing you are trying to find.
Why does the SKU Economics report not match my settlement report?
Because fees, returns, and reimbursements land in the period they were processed rather than the period the order occurred, and some transactions such as removals and disposals move separately. Reconcile against settlements for what actually reached your bank.
How often should I review SKU Economics?
Quarterly at minimum, over a period of 90 days or more so seasonal noise averages out. Monthly is worth doing if your catalog changes quickly, though single-month figures should be read as indicative rather than final.
Last updated: August 29, 2026. Amazon’s report names, locations, fee structures, and available aggregation levels change. Seller Central carries the current position for your account and marketplace.
