Finding low competitive products to sell on Amazon can be both a challenging and amusing process. Product research, generally, is a process you need to undergo painstakingly, ensuring you check all the required boxes. This article explores the various ways to find competitive yet profitable products and niches that you can explore as an Amazon seller.
Without any further ado, let us get straight into it!
How to Find Low Competitive Amazon Product Niches?
Below are the expert-proven methods to find the best product niches on Amazon:
1. Use AliExpress
AliExpress is based in China. Undoubtedly, most products sold on Amazon are China-sourced, using AliExpress and Alibaba. This analysis reveals why products that are successful on AliExpress have higher chances of replicating the same product behavior on Amazon. High demand on AliExpress sometimes translates into high demand on Amazon, especially for US products.
However, the big question is, how do you find low competitive yet highly demanded products on AliExpress? Basically, it is a simple and straightforward process. Carefully follow the step below for a successful product niche research on AliExpress:
- Visit AliExpress best collection page
- Go to any relevant product category of your interest. Thereafter, click on “Sort by Orders.”
- Sort by Orders sorts the product listing in descending order, from most ordered to the least ordered products.
This process offers you a list of highly demanded products on AliExpress. However, you aren’t only searching for high-demand products, but products with low competition. Hence, after shortlisting products on AliExpress, further by analyzing such products on Amazon. On Amazon, examine the number of products available for each item. If the options are many, then such a product is quite competitive.
Basically, follow the practices below to get the best using AliExpress in finding low-competitive products to sell on Amazon:
- Check the product reviews
- Check new and innovative products
- Explore the AliExpress trending section, too.
- Differentiate between new sellers and unreliable sellers.
2. Use an Amazon niche finder tool
Amazon niche finder tools such as ZonHack are excellent methods to identify high demand and low competition products easily and fast. Zon Hack allows you to do the following:
- Find product ideas
- Track your competitors
- Examine trending keywords.
- Product sorting and filtering.
3. Explore Google Trends
Google Trends is another amazing way of discovering trending keywords in respective regions. Many sellers trust the data gotten from examining Google Trends because of its mother company, Google. Hence, it is safe to say this method is appreciably reliable when finding low competitive products you can sell on Amazon.
Google Trends are used to identify trending products. A trending product is automatically a highly sought product.
After creating a list of trending products, further by analyzing such products’ competitions. You can also do this manually using the “Search” feature on Amazon. As explained earlier, products with many sellers or similar products are highly competitive, vice versa – if you do not find enough sellers and products, it translates to the low competition!
4. Explore the Amazon Bestsellers section
The Amazon Bestsellers list displays a comprehensive list of bestselling products in each category. This, in itself, is enough data, gotten directly from Amazon!
Apart from bestselling products, you can also find the following list of products:
- Movers and shakers. These are products with the highest sales rank increase.
- New releases. This contains a list of newly released products on Amazon.
- Most wished products. This is particularly insightful when studying the demand for a product.
Ensure you examine the reviews of these bestselling products, and confirm their competitiveness manually as explained earlier.
5. Explore Pinterest
Pinterest doubles as a visual search engine and a social media platform. This platform allows users to pin (product) images that they are interested in. the more pins a product image gets, the more popular such a product is. Hence, you need to approach Pinterest as a search engine to discover the most popular items on Pinterest. After finding the popularity of a product, you can now proceed to confirm its competitiveness on Amazon, manually, as explained earlier.
6. Use the Amazon Search Feature
You can also use the Amazon search option to find low-competitive products. As explained earlier, the lesser number of items or sellers available, the lower the competition for such a product, and vice versa.
Thankfully, amazon also incorporates an “autocomplete” feature which suggests popular long-tail keywords while typing a keyword in the search box. Failure to find corresponding products depicts high chances of low competition. However, ensure you do not use the Amazon search feature as a standalone strategy. Instead, use it alongside any other tips outlined in this article. Basically, the Amazon search feature is an amazing way to confirm the competitiveness of a product.
7. Keep tabs with big brands on Instagram
Social media marketing has evolved into a worldwide strategy for digital brands, with visual social media platforms championing the movement, especially Instagram and Facebook. Leveraging Instagram constructively is an amazing way of knowing if a product has high competition or not.
Following big brands on Instagram exposes you to trends, products, new releases, etc. The central idea is to ride a trend to your advantage: identify an Instagram trend, source the product in tandem with such a trend, and begin to make a “profit” on Amazon.
Final Thoughts
Without gainsaying, product research is time-consuming and not easy. However, with the tips and ideas explored in this article, you should now understand the best and expert-proven ways to find low competitive products to sell on Amazon.
Since the path – how – is now clear, your next step is to implement these tips. You can’t find such products without implementing what you have learned. Also, exhaust one strategy before moving to the next. Identify which of these strategies works the best for you. Repeat such a strategy till it has been fully exploited.
Honestly, after implementing the tips in this article, you will become a better Amazon seller, recording high-profit margins.