Finding the right product to sell on Etsy can feel like searching for a needle in a haystack. The marketplace is full of creative ideas, but only some of them turn into real sales. That’s why using the right product research tool is like having a treasure map—it saves time, gives you data-backed insights, and points you in the right direction.
In this guide, I’ll walk you through the most popular Etsy product research tools. I’ll share what each does best, who it’s for, and how they can help you get ahead of your competition.
Marmalead
Marmalead is a user-friendly keyword research and brainstorming tool with a focus on search volume, competition, and trending tags. It’s great for beginners learning Etsy SEO basics. Subscription starts at $19/month.
Marmalead is one of the first tools I often recommend to new sellers. Why? Because it keeps things simple and focused, which is a big relief when you’re just getting started with Etsy SEO. It helps you figure out the actual words people are typing into the search bar. This is crucial! You might call your product a “hand-knitted cap,” but buyers might be searching for a “cozy wool beanie.” Marmalead helps bridge that gap.
The Focus on Search Volume, Competition, and Trends
I love how Marmalead breaks things down into easy-to-understand metrics. You get a clear picture of three main things for any keyword: Search Volume, Competition, and Engagement. High search volume is great because it means lots of people are looking for that item. Low competition is even better—it means your listing has a better chance of ranking high. The “Engagement” score is pure gold; it shows if people are not just searching, but actually clicking, favoriting, and buying from listings that use that keyword. It also has a unique tool for “Storming” keyword ideas, which is a fantastic brainstorming session to help you uncover new tags you never would have thought of on your own. For a beginner, this clear focus makes learning the essentials of Etsy SEO basics much less intimidating.
eRank
eRank is a comprehensive SEO and keyword research tool with competitor tracking, sales maps, and listing audits. It offers both free and paid plans, suitable for beginners to advanced sellers. It integrates directly with Etsy shops and provides deep analytics to optimize listings effectively.
When you’re ready to get a bit more serious and dig into the nitty-gritty of your shop’s performance, eRank is my go-to choice. It’s truly comprehensive. The fact that it offers a free plan is a massive win for sellers just starting out and watching their budget closely. I see eRank as the data hub for my shop.
Deep Analytics and Competitor Tracking
eRank doesn’t just give you keyword ideas; it gives you a complete health check for your shop. The Listing Audit feature is one of my favorites. It goes through your listings and tells you exactly what you’re missing, like if you haven’t used all 13 tags, or if your title is too short. It’s like having a helpful coach pointing out areas for improvement. Their Competitor Tracking tool is also incredibly powerful. I can see what tags are working for the top sellers in my niche. Don’t worry, the goal isn’t to copy! It’s to understand the language their successful listings are using and see if those terms fit my own products. Plus, the Sales Maps are a fun way to visualize where your customers are coming from globally, which can help you tailor your product range for different markets. The direct integration with Etsy means the data you get is always relevant and actionable for optimizing your listings.
EtsyHunt
Known for the largest Etsy product database, EtsyHunt offers product and keyword research, shop analysis, listing optimization, and a fee calculator. It includes a Chrome extension for on-the-go analysis. Plans start with a free limited version up to a team plan at $59.99/month.
If your main goal is to find winning product ideas before you even create them, EtsyHunt should be high on your list. Its core strength is its massive, searchable database of actual Etsy listings and products. I see this as a huge advantage for people in niches like print-on-demand or digital products, where the time to market is quick.
Finding Winning Product Ideas Quickly
EtsyHunt makes product discovery feel like a treasure hunt. I can search for a broad category and then filter the results by things like estimated monthly sales or revenue. This tells me what is actually selling well right now. The Chrome extension is incredibly handy, too. As I browse Etsy, the tool pops up with key stats right there on the search results page. This “on-the-go” analysis is super efficient. You can instantly see a product’s estimated sales history, which gives you confidence—or caution—before investing time or money in a new item. Plus, the built-in fee calculator is a small but mighty feature that helps you ensure your product idea is profitable from the start.
EverBee
EverBee focuses on product trends, store analytics, keyword insights, and competitive analysis. It features a Chrome extension to get product sales estimates and competitor performance. Pricing ranges from a free hobby plan to $99/month for business features.
EverBee is another excellent tool that leans heavily into data visualization and speed. It’s particularly popular among the print-on-demand community, but I find its features useful for any Etsy shop owner who wants quick, powerful insights without getting bogged down in too much detail. It’s fast, and the data it provides is very clear.
Instant Sales Estimates and Trend Focus
The most compelling feature for me is its ability to provide product sales estimates right as you browse Etsy. Imagine searching for a type of coffee mug and instantly seeing that the top-ranking one is estimated to sell 500 units a month. That’s powerful! It helps you quickly validate your product ideas and see what niches are truly profitable. The keyword insights are also very direct, helping you identify high-demand, low-competition phrases that you can immediately plug into your titles and tags. I appreciate that they offer a free Hobby Plan. This means you can test the waters and start getting those crucial sales estimates before you commit to a paid plan. It’s all about working smarter, not harder, to stay ahead of the latest product trends.
Craftybase
Craftybase is an inventory and business management tool tailored for handmade and creative entrepreneurs. It provides inventory tracking, COGS calculation, sales analysis, and financial reporting. Pricing is tiered for small to growing businesses. It complements product research by managing operational data.
Okay, this one is a bit different from the others. While the tools above focus on finding the right product, Craftybase helps you manage it once it’s selling! I had to include it because a winning product idea is only half the battle. If you don’t know your true costs, you might be selling a ton of items but still losing money. Trust me, I learned that the hard way!
Operational Data: The Missing Link for Profitability
Craftybase is the ultimate financial and inventory sidekick for a handmade business. It’s all about the numbers after the sale. It helps you track your Cost of Goods Sold (COGS), which is essential for accurate pricing and taxes. It tracks raw materials, so you know exactly when you need to re-order that specific yarn or gemstone. This tool complements product research beautifully. You might use eRank to find a great product idea, but you use Craftybase to ensure that product is profitable. It connects directly to your sales channels, pulling in the data you need for financial reports and keeping your business organized. It’s the tool that keeps your business healthy behind the scenes.
Alura
Alura is an all-in-one Etsy seller platform with keyword research, listing optimization, product and trend research, plus shop analytics. It includes an Email Sender tool for transactional and promotional campaigns integrated with Etsy shops. Pricing starts with a free plan; paid plans begin at $19.99/month. It guides beginners through SEO basics and helps optimize listings and manage revenue tracking.
Alura is designed to be the complete package, especially great for sellers who want to keep all their research and analytics in one place. I find it really user-friendly and approachable, which is fantastic for anyone feeling overwhelmed by the sheer number of tools out there. It’s an easy entry point into professional Etsy product research.
The All-in-One Experience
What makes Alura stand out is that it covers the whole journey. It helps you find the product with robust research features, helps you optimize the listing with a helpful helper tool, and even helps you market to customers with an integrated Email Sender. This is not something every tool offers! The Email Sender is a powerful feature for building customer loyalty and driving repeat sales, which is a huge factor in Etsy’s ranking algorithm. For a beginner, the guides and clear layout on SEO basics are incredibly valuable, practically holding your hand through the steps of optimizing your shop for better revenue.
RankHero
RankHero is a newer all-in-one Etsy SEO platform offering keyword research, tag and title generators, shop analysis, and trend tracking. It has a unified dashboard suited for new and growing shops. Free plans have daily limits; paid plans start at $5.99/month. It simplifies SEO management with varied features but may face limitations on extensive use.
RankHero is a fresh face in the market, and I’ve been impressed by its focus on simplicity and affordability. For sellers who are super budget-conscious or just getting started and testing the waters, the low price point and the unified dashboard make it an attractive option.
Simplified SEO Management
The main benefit of RankHero is how it takes the complexity out of SEO management. Their Tag and Title Generators are great for quickly pulling relevant, high-ranking phrases you can use instantly. The unified dashboard means I don’t have to jump between different reports—all the key metrics for my shop’s health and keyword performance are right there. While the free plan has limits, it’s perfect for a small shop owner with a handful of products who needs daily, focused insights. It helps simplify the day-to-day work of optimization, which leaves me more time for creating!
Rocketfy
Rocketfy is focused on Etsy analytics, shop and listing optimization, and trend tracking for data-driven sellers. Offers rank tracking, competitor audits, and performance monitoring. Free plan available; paid plans start at $9.99/month. It’s ideal for sellers needing detailed performance insights.
If you are a seller who loves charts, graphs, and deep, data-driven decision-making, Rocketfy is worth a look. It is built for those of us who like to monitor every change in our search position and compare it directly to our competition.
Data-Driven Insights and Rank Tracking
Rocketfy excels at giving you the detailed numbers you need. The Rank Tracking feature is awesome because it lets you monitor where your listings are appearing for specific keywords over time. Seeing your rank move up or down based on your latest changes gives you a clear indication of what’s working—or what’s not. The Competitor Audits are also incredibly detailed, allowing for a thorough analysis of their top-performing items. This tool is really perfect for the seller who is ready to move past keyword research and into serious, ongoing performance tuning. You can’t improve what you don’t measure, and Rocketfy gives you all the measuring sticks you need.
Sale Samurai
Sale Samurai emphasizes keyword insights, advanced filtering, competitor tags, and market research, especially useful for print-on-demand and multi-listing sellers. It provides a Chrome extension for real-time competition and sales monitoring. Pricing is $9.99/month or $99/year. Good for sellers who want to dominate niches with competitive keywords.
I’ve found Sale Samurai to be a powerhouse for anyone selling in highly competitive niches like T-shirts, mugs, or digital downloads. The focus here is on finding and dominating niches using long-tail, less obvious keywords that still bring in a flood of ready-to-buy customers.
Long-Tail Keyword Dominance
The secret sauce of Sale Samurai is its emphasis on advanced filtering and finding those gold-mine, long-tail keywords. Instead of just “dog mom shirt,” Sale Samurai helps you find “vintage golden retriever mom t-shirt,” which has fewer competitors but a very targeted buyer. Their ability to give you real-time search volume data directly from Etsy is a huge selling point. The Chrome extension, like many great tools, lets you do quick competition analysis while browsing. If you are a seller with hundreds of listings, especially in the print-on-demand space, Sale Samurai gives you the competitive edge needed to stand out and capture sales in crowded markets.
Koalanda
Koalanda offers keyword and listing optimization with rank tracking and SEO issue alerts. Easy setup and use, focusing on practical SEO improvement. Has a free tier; paid plans start around $5.99 to $9.99/month. Suitable for sellers focused on consistent SEO progress.
Koalanda is a simple, no-fuss tool that is great for sellers who want clear, actionable steps for improving their Etsy SEO without unnecessary complexity. Sometimes, I just want a tool that tells me exactly what to fix, and Koalanda delivers on that.
Practical SEO Improvement and Alerts
The beauty of Koalanda lies in its simplicity and focus on practical improvements. The SEO Issue Alerts are a fantastic feature. The tool will essentially send you a notification if a listing has a problem, such as a missing tag or a keyword that has suddenly dropped in rank. This means you can spend less time running reports and more time making quick fixes. It’s an excellent tool for those who want to focus on consistent, steady SEO progress rather than massive, complicated overhauls. The pricing is also very attractive, making it a great daily driver for maintaining a healthy shop presence.
Ecomhunt
Ecomhunt is a free tool primarily for dropshipping, providing curated trending product picks with Facebook ad analytics, profit margin calculators, and audience targeting suggestions. Great for entrepreneurs seeking trending products outside typical Etsy niches.
This tool is a bit of an outlier but is incredibly valuable for the seller looking to bring fresh, outside-the-box product ideas to Etsy. While Ecomhunt is focused on the broader dropshipping and e-commerce world, I use it for trend spotting.
Trend Spotting Beyond Etsy
Etsy is great, but sometimes I need to know what’s hot everywhere else. Ecomhunt curates trending products from across the internet, complete with information on their success metrics on other platforms. This gives me a massive advantage in finding products that might be trending right now but haven’t saturated the Etsy marketplace yet. I get a head start! It’s not a direct Etsy SEO tool, but it’s an amazing brainstorming tool for finding profitable product types to adapt for my handmade or digital shop on Etsy.
Helium 10
Helium 10 is an all-in-one suite for Amazon sellers also usable for Etsy sellers focusing on product research, keyword research, listing optimization, inventory management, and profitability. Pricing starts at $29/month. It is more Amazon-centric but offers powerful data analytics applicable in Etsy product research.
Helium 10 is the giant of the e-commerce world, mostly known for Amazon FBA. However, I’ve found that its powerful keyword and product research tools are completely relevant and usable for Etsy sellers, especially those who sell on both platforms or are looking for highly robust data.
Robust Cross-Platform Data Analytics
The sheer depth of data Helium 10 offers is its superpower. While the terminology is Amazon-centric, the fundamental product research principles apply to Etsy. If a keyword is performing well on Amazon, it’s very likely to be a high-traffic term on Etsy, too. I use tools like their Black Box for product discovery and their Cerebro for reverse-engineering competitor keywords. The data is incredibly solid. While the price is higher, for a seller who is managing a multi-platform business or who simply demands the most powerful analytics available, Helium 10 is a worthwhile investment.
Keyword Tool Dominator
Keyword Tool Dominator is an SEO tool for keyword research across Amazon, eBay, Google, and Etsy. Provides extensive keyword suggestions with metrics like search volume and CPC. Pricing ranges from $9 to $28/month. Useful for sellers looking for cross-platform keyword insights.
For the seller who recognizes that Etsy SEO isn’t just about what people search for on Etsy, but also what they search for on Google, this is a fantastic utility. Many Etsy sales start with a search on Google!
Broadening Your Keyword Horizon
Keyword Tool Dominator is a simple, effective tool for generating massive lists of relevant keyword suggestions across multiple major platforms. It taps into the auto-suggest features of sites like Google and Etsy to give you long, comprehensive lists of phrases people are actually typing. This multi-platform view is invaluable because it helps me capture traffic from all sources, not just Etsy’s internal search. I can find the best terms for my Etsy tags and the best phrases to use in my listing title for Google SEO. It’s a great, affordable tool for ensuring your listings are optimized to be found everywhere potential buyers are looking.
Conclusion
Choosing the right Etsy product research tool can make a big difference in how well your shop performs. Some tools are simple and budget-friendly, while others offer deep analytics and business management features. The key is to pick one that fits your shop’s size, budget, and goals. Don’t get overwhelmed by all the options. Start small, test different tools, and stick with the ones that truly help you grow. Remember, every big seller once started with just one product and one listing. Keep experimenting, stay consistent, and your shop will find its rhythm.
