Thinking about managing more than one Amazon seller account? Maybe you’ve got a new brand in the works or you’re looking to tap into a different market. It’s a smart move in theory — but the answer isn’t just a clear yes or no. It’s more like: “Yes, but only if you play by the rules, avoid overlap, and definitely don’t give Amazon a reason to flag you.”
Amazon is strict. And for good reason. They want a fair and safe marketplace for everyone. But sometimes, sellers do have legitimate reasons to run more than one account. If that’s you, then you’ll want to understand the rules, risks, and best practices before diving in.
In this article, I’ll break down the current (2025) Amazon guidelines, the dangers you need to avoid, and the safest way to manage multiple accounts without setting off Amazon’s alarm bells.
Can You Run Multiple Amazon Seller Accounts Legally?
So, the big question right off the bat: can you actually run multiple Amazon seller accounts legally? The short answer is yes, you absolutely can! But, and this is a big “but,” you need to have a legitimate business reason and play strictly by Amazon’s rules. Think of Amazon as a strict but fair teacher; they’re okay with you having multiple projects, as long as each one is unique and you’re not trying to pull a fast one.
Amazon Policy on Multiple Seller Accounts
Amazon’s general rule is simple: one seller account per person or business per region. That’s their standard policy. But — as in most things — there are exceptions.
Let’s say you run multiple distinct brands, or completely different businesses (like handmade candles and retro comics). Amazon usually allows separate accounts in those cases. Selling in different countries? You’ll likely need a separate account for each marketplace too. Some product categories also require their own accounts due to compliance rules.
And the 2025 update? You no longer need Amazon’s permission to open a second account. Just make sure every account follows the rules and stays in good standing — or risk losing them all.
Requirements for Each Seller Account
Every Amazon seller account must be treated like a completely different business. That includes:
- Unique email address
- Different credit card and bank account
- Distinct legal entity or business name
- Separate tax ID and contact details
- Separate login credentials and ideally different devices/IPs
Basically, you should run each account like it’s a business on its own — no shortcuts.
Risks and Considerations for Running Multiple Seller Accounts
Even if you’re doing everything by the book, there are always risks when you’re dealing with Amazon’s sophisticated systems. They’re constantly watching, and their algorithms are incredibly good at spotting patterns and connections. It’s a bit like having an all-seeing eye scrutinizing your every move.
Amazon is incredibly vigilant when it comes to suspicious activity and anything that suggests your accounts are linked. If their systems pick up on shared details – say, the same name popping up, identical bank information, the same IP address, or even if you’re using the same device – they’ll consider those accounts related. And here’s the really scary part: if just one of your accounts gets suspended or deactivated, Amazon has the power to suspend all related accounts. Poof! Your entire Amazon empire could vanish in an instant. Talk about a bad day at the office!
Managing multiple accounts isn’t just about avoiding Amazon’s watchful eye; it’s also a significant operational challenge. You’ll need to keep a meticulous eye on each account’s performance metrics, customer feedback, and, of course, their policy compliance. Imagine trying to keep several plates spinning at once; one slip, and everything could come crashing down.
So, what kind of “associations” might trip Amazon’s algorithms? Well, it’s pretty much anything that links them together. The most obvious is having the same personal or business name. Shared payment methods are a huge red flag. Using the same business address or even the same legal entity can cause issues. And as we touched on earlier, shared IP addresses or devices are a big no-no. Even if you’re using common contractors or prep centers, Amazon’s systems might connect the dots. It’s like leaving breadcrumbs for them to follow, and you definitely don’t want to lead them to your secret cookie stash!
How to safely run multiple Amazon accounts
Okay, so we’ve talked about the dangers. Now, how do we navigate this minefield safely? The good news is that there are strategies and tools to help you manage multiple Amazon accounts without constantly looking over your shoulder. It’s all about creating genuinely separate digital environments for each account, making them look like completely independent operations to Amazon.
By Using Proxy
One of the foundational steps in managing multiple Amazon accounts is using proxies. In the old days, a simple proxy could pretty much mask your IP address and location, making it seem like you were accessing the internet from somewhere else entirely. It was a bit like putting on a disguise for your computer.
However, let me tell you, managing multiple Amazon accounts isn’t as easy as it used to be. The game has changed! You still absolutely need to create separate profiles with different names, emails, phone numbers, and business bank accounts for each. And yes, each account should run through a unique setup using different proxies to mask those IP addresses and locations.
A proxy server basically acts as a middleman between your device and the internet. It helps hide your real IP and location from the websites you visit, including Amazon. While proxies are still super useful for bypassing basic tracking and geo-restrictions, they’re no longer the silver bullet they once were.
Why? Because Amazon has gotten incredibly smart. They’re not just looking at your IP address anymore. They’ve deployed advanced browser fingerprinting technology, which tracks over 100 different parameters from your device. We’re talking about things like your screen resolution, your time zone, the operating system you’re using, your installed fonts, plugins, and even how you interact with the page! This “fingerprint” is incredibly unique to your browser and device, and it’s much harder to fake than just changing your IP address or clearing your cookies. It’s like your digital DNA, and Amazon is a forensic expert!
So, to truly stay under Amazon’s radar, you need more than just proxies. You’ll need high-quality anti-detect tools that can effectively spoof or randomize these browser fingerprints. Without them, even with different IPs, Amazon can still connect your accounts based on these subtle digital clues.
Using Multi-Login (Anti-Detect) Browser
This is where the real magic happens for safe multi-account management. As I mentioned, Amazon’s sophisticated tracking monitors everything: IP addresses, cookies, device fingerprints, and browser fingerprints. They’re like a digital detective agency. Simply using different IPs or clearing your cookies after each session just isn’t enough anymore because of that pesky browser fingerprinting. It’s a complex set of device and browser parameters that are unique to each user, and it’s very effective at linking what appear to be separate sessions.
This is precisely why multi-login or “anti-detect” browsers have become absolutely essential for anyone serious about running multiple Amazon accounts safely. These incredible tools create isolated browser profiles, each with its own unique and consistent fingerprint. They integrate seamlessly with proxy services, meaning each profile also gets its own unique IP address. On top of that, they manage cookies and other configurations separately for each profile.
What does this all mean in plain English? It means that when you’re accessing one Amazon account through an anti-detect browser, it looks to Amazon as if you are accessing it from a completely different device and location than your other accounts. Each profile is a digital island, completely isolated from the others. This prevents Amazon from linking your accounts based on those digital traces, drastically reducing your risk of suspension. It’s like having multiple, completely separate, and untraceable identities for your online activities. Pretty neat, huh?
Some popular tools in this space that many successful Amazon sellers use include:
- DICloak: This anti-detect browser is specifically designed to help you create those isolated profiles with robust proxy support, making it easier and safer to run multiple Amazon accounts without a hitch.
- Multilogin: As the name suggests, Multilogin is a powerhouse in this arena. They even offer Amazon Proxy & Antidetect bundles, providing a comprehensive solution for managing multiple accounts with unique fingerprints and IPs.
- GoLogin: This multi-accounting browser is another fantastic option, specifically engineered to keep browser fingerprints unique and separate for each of your profiles. It’s all about ensuring that each Amazon account appears to be accessed by a different, legitimate user.
Conclusion
Running multiple Amazon seller accounts isn’t impossible — but it’s definitely not something to take lightly. If you’re doing it for the right reasons and taking the right precautions, it can be done safely.
Just remember: treat each account as its own business. Keep everything separate — emails, bank info, logins, even devices. And don’t rely on outdated tricks. Today, anti-detect tools and smart browsing setups are your best defense.
Keep learning, stay compliant, and don’t try to outsmart Amazon with shortcuts. If you play it smart, there’s no reason you can’t grow multiple brands or ventures across different accounts.
