Have we ever wondered how to make the most of our Amazon Prime membership? Let’s talk about one of the most exciting perks – Prime Exclusive Discounts (PEDs). As we’ve been following Amazon’s evolution, we can tell you these discounts are a game-changer for both shoppers and sellers.

Think of PEDs as our secret weapon for scoring amazing deals that regular Amazon shoppers can’t access. It’s like having a VIP pass to exclusive savings, and we’re here to break down everything we need to know about these special discounts.

Overview of Prime Exclusive Discounts (PEDs) on Amazon

When we first learned about Prime Exclusive Discounts, we were amazed by their simplicity and effectiveness. These are special deals that sellers create specifically for Prime members, offering either percentage-based discounts or fixed dollar amounts off their products.

Let’s learn what makes PEDs special. These discounts work like a members-only sale at our favourite store. When we browse Amazon with our Prime membership, we’ll see special Prime-exclusive pricing marked with a distinct badge. We might see something like “Save 15% with Prime” or “Prime Members Save $10.” These discounts are automatically applied at checkout – no extra steps are needed!

What sets PEDs apart from regular Amazon deals:

• They’re exclusively available to Prime members
• We can spot them easily with the Prime-exclusive badge
• The discounts show up in search results, making them easy to find
• They apply automatically at checkout
• We can find them across various categories, from electronics to household items
• They often stack with other promotions during major sales events
• The discounts are typically available for longer periods than Lightning Deals

The real beauty of PEDs lies in their visibility. When we’re shopping, we’ll see these discounts:

• Right on the product detail pages
• In search results when we’re browsing
• In dedicated Prime-exclusive deal sections
• During special events like Prime Day
• In our cart when we’re ready to checkout

What are the Requirements for Running Prime Exclusive Discounts for Your Product on Amazon?

Let’s talk about setting up PEDs – it isn’t as simple as just deciding to offer a discount. We’ve learned there are specific requirements that sellers need to meet, and understanding these is crucial for our success.

Here’s what we need to know:

• We must be Professional Sellers on Amazon
• Only new products qualify – no used or refurbished items
• Our products can be fulfilled either through FBA or by the seller (FBM)
• The product needs at least a 3-star rating
• We must offer a minimum discount of 10% (this jumps to 20% during special events)
• Our discounted price has to be the lowest offered in the past 30 days

Is Prime Exclusive Discounts Free or You Will Need to Pay?

Let’s discuss some recent changes we’ve noticed in the PED program. While these discounts used to be completely free to run, things have changed as of August 2024.

Amazon now charges us a $50 fee for running PED promotions during major sales events, including:

• Prime Big Deal Days
• Black Friday
• Cyber Monday
• Prime Day

The good news? We only pay if our promotion generates at least one sale during the event. And if we’re running PEDs during regular, non-event days, they’re still completely free!

Pros and Cons of Using Prime Exclusive Discounts

We’ve observed some clear advantages and disadvantages while watching sellers use PEDs.

Benefits we’ve noticed:

• Our sales tend to increase significantly
• Our products get better visibility in search results
• More browsers convert into buyers
• We can maintain competitiveness in crowded markets

Challenges we should consider:

• Our profits might take a hit due to fees
• The short duration can make inventory planning tricky
• Regular discounting might affect our brand’s premium image

How to Set Up Prime Exclusive Discount?

Let’s walk through the process we use to set up PEDs. It’s straightforward once we know the steps:

1. We start by logging into our Seller Central account
2. We look for the Advertising tab and click it
3. We find and select “Prime Exclusive Discounts”
4. We click the “Create Discount” button
5. We fill out all the required information:
   • Choose our discount type
   • Set the discount amount
   • Pick the duration
6. We use the template to upload our products (up to 100 SKUs at once)
7. We double-check everything and submit for approval

Bonus Tips – Should You Go for Coupons or PEDs?

We often discuss whether sellers should choose coupons or PEDs. Here’s our practical breakdown for non-event periods:

Coupons might be our best bet if:

• We’re okay paying $0.60 per redemption
• A 5% minimum discount works for our margins
• We want flexibility in fulfillment methods
• We need more visibility on the Coupons page

PEDs might be better if:

• We want to avoid per-redemption fees (except during events)
• We can offer at least 10% off
• Our products are Prime-eligible and new
• We want that special event badge during major sales

Conclusion

After exploring Prime Exclusive Discounts together, we can confidently say they’re a powerful tool for both sellers and shoppers on Amazon. Whether we’re sellers looking to boost sales or Prime members hunting for the best deals, understanding PEDs can make a real difference in our Amazon experience.