Amazon’s FBA New Selection Program is a game-changer for sellers looking to introduce new products to the marketplace. It reduces the upfront costs and risks of launching new-to-FBA ASINs by offering rebates, free storage, free removals, and other incentives.
And the best part? Any Professional Seller with an eligible new-to-FBA ASIN can enroll and benefit.
The program has evolved over the years, with Amazon making significant updates in 2025 to offer even more incentives, including fee exemptions for inbound placement, return processing, and Amazon Vine discounts. We’ll discuss all of these changes and more in this article.
Key Benefits of the FBA New Selection Program in 2025
1. Get Up to 10% Rebate on Eligible Sales
Amazon offers a rebate on fulfillment fees for sellers who introduce new products through FBA. The rebate amount depends on the product category and Amazon’s referral fees.
- Standard-size items: Rebate applies to up to 100 units for 120 days after the first inventory receipt.
- Oversize (non-standard) items: Rebate applies to up to 50 units for 120 days after inventory arrival.
- Rebate percentage: Typically between 0% and 12%, based on product category.
- Expiration: Unused rebates expire one year after being applied.
- Limitations: Rebates cannot be combined with other Amazon promotions, except where explicitly stated.
For new brand owners, Amazon applies the New Seller Incentives bonus first, ensuring you maximize savings before using the FBA New Selection rebate.
2. Free Monthly Storage for New Selection
Amazon waives monthly storage fees for eligible new ASINs for a limited period.
| Product Size | Units Covered | Storage Fee Waiver Period |
| Standard-size | 100 units | 120 days |
| Oversize items | 50 units | 120 days |
This helps reduce storage costs and allows you to test demand before incurring long-term expenses.
3. Free Removals and Liquidations
Sellers often worry about unsold inventory accumulating in FBA warehouses. To mitigate this risk, Amazon offers free removals or liquidations for new ASINs:
- Standard-size items: Up to 100 units eligible for free removal or liquidation within 180 days.
- Oversize items: Up to 50 units eligible within 180 days.
- Automatic liquidation: In the US and Europe, if a parent ASIN sells zero units in the first 180 days, Amazon automatically liquidates the stock for free (opt-out available).
This is crucial for inventory management, helping you avoid long-term storage fees and disposal costs.
4. Free Return Processing for Select Categories
If you sell Apparel and Shoes, Amazon will waive return processing fees for up to 20 units per ASIN.
- The item must be returned to an Amazon fulfillment center within 180 days.
- Starting June 1, 2024, Amazon will also waive return fees for non-clothing and non-footwear products in the program.
This reduces the financial risk associated with high-return categories.
5. 25% Discount on Amazon Vine Enrollment
Amazon Vine is a powerful tool for gathering early reviews, helping boost product visibility. Sellers enrolling new-to-FBA parent ASINs can get a 25% discount on Vine fees if:
- They enroll 3 to 10 units in Vine within 5 to 60 days of inventory arrival.
- The ASIN has never been previously enrolled in Vine.
- For new brand owners, the $200 New Seller Incentives credit applies first.
6. Waived Inbound Placement Service Fee (Limited Time for 2025)
For new parent ASINs enrolled in the FBA New Selection Program, Amazon waives inbound placement service fees for shipments created between December 1, 2024 – March 31, 2025.
- This applies to up to 100 inbound units per new parent ASIN.
- It helps reduce shipping and logistics costs, making it easier to introduce new products.
7. Global Enrollment for Multi-Market Sellers
Once enrolled, the FBA New Selection benefits apply automatically across multiple Amazon marketplaces where a seller is active. This allows for seamless expansion into international markets with minimal additional costs.
Seller Eligibility Requirements for FBA Selection Program
To qualify for the FBA New Selection Program, sellers must meet these conditions:
- Professional Selling Plan Required: Individual sellers are not eligible.
- IPI Score Requirement: Sellers must maintain an Inventory Performance Index (IPI) score of 300 or higher (some sources suggest 400; check Seller Central for updates).
- New Professional Sellers Without an IPI Score: Can still enroll and receive benefits.
- Existing FBA Sellers Must Manually Enroll: New sellers are automatically enrolled if they create their first FBA shipment within 90 days of listing a buyable ASIN.
Failure to meet the IPI requirement on the bi-annual assessment dates (April 1 and September 1) can result in removal from the program.
ASIN Eligibility Requirements for FBA Selection Program
Not all ASINs qualify for the FBA New Selection Program. The criteria include:
- Must be a parent ASIN new to FBA (never received at an Amazon fulfillment center).
- Must be received at an FBA warehouse after enrollment and after March 1, 2024.
- Only standard-size and non-standard (oversize) items are eligible.
- Excluded categories: Media items (Books, DVDs, Music, Software), Used items, Amazon Renewed items, and ASINs created by bundling existing FBA ASINs.
- Existing unbranded child ASINs with prior seller-fulfilled history (with 5 or fewer sales per week) may not qualify.
Important: Only Apparel and Shoes qualify for full free return processing benefits. Other categories may receive return fee waivers starting mid-2024.
How to Enroll in the FBA New Selection Program
For Existing FBA Sellers
- Log in to Seller Central.
- Navigate to the FBA New Selection Program page.
- Click “Enroll Now” and accept the terms.
- Start sending eligible new parent ASINs to FBA.
For New Sellers
- Register for a Professional Selling Account.
- List your first buyable ASIN (after March 1, 2024).
- Create your first FBA shipment within 90 days—automatic enrollment occurs.
Tracking Your FBA New Selection Benefits
Once enrolled, you can track your benefits directly in Seller Central. Amazon provides a dedicated dashboard to monitor your eligible ASINs, rebates, and waived fees.
How to Check Your Benefit Usage
- Go to Seller Central and navigate to the FBA New Selection Enrollment page.
- Click on the “View My Benefits” tab.
- You’ll see a list of ASINs enrolled in the program, along with:
- Total number of units eligible for free storage
- Remaining units for free removals
- Total rebates applied so far
Amazon also includes detailed fee breakdowns in your FBA Fee Preview and Payments report. This allows you to track exactly how much you’re saving under the program.
How the FBA New Selection Program Compares to Other Amazon Incentives
Amazon offers several other programs that help sellers reduce fulfillment costs and launch new products. Here’s how the FBA New Selection Program compares to some of them:
1. Amazon New Seller Incentives vs. FBA New Selection
Amazon provides New Seller Incentives for brand-new Amazon sellers, which includes:
| Feature | New Seller Incentives | FBA New Selection |
| Who is eligible? | New Amazon sellers | Any Professional Seller |
| Free storage? | Yes | Yes |
| Free removals? | Yes | Yes |
| FBA fee rebates? | Yes, for up to 10 ASINs | Yes, for unlimited ASINs |
| Amazon Vine discount? | $200 credit | 25% discount |
Key Difference: New Seller Incentives apply only to brand-new Amazon sellers, while FBA New Selection is open to any Professional Seller launching a new ASIN in FBA.
2. Amazon Small and Light vs. FBA New Selection
If you sell low-cost, lightweight products, you might be considering Amazon’s Small and Light program, which reduces fulfillment fees for items under $12.
| Feature | Amazon Small & Light | FBA New Selection |
| Who is eligible? | Items under $12 | Any new-to-FBA ASIN |
| FBA fee discount? | Yes | Yes (rebate-based) |
| Free storage? | No | Yes |
| Free removals? | No | Yes |
Key Difference: Small & Light is for low-cost products, whereas FBA New Selection helps launch all standard and oversized products.
Potential Drawbacks and Considerations
While the FBA New Selection Program provides excellent benefits, it’s not always the best fit for every seller. Here are some potential challenges to keep in mind:
1. Limited Time for Rebates and Free Storage
The 120-day free storage period is useful, but if your inventory doesn’t sell quickly, you’ll start incurring storage fees. Long-term storage fees kick in after 365 days, so plan your inventory accordingly.
2. Removal Costs After 180 Days
Amazon covers free removals for only 180 days. If you still have unsold inventory after that period, you’ll need to pay removal or disposal fees.
3. No Retroactive ASIN Eligibility
Only ASINs that are completely new to FBA qualify. If an ASIN has ever been fulfilled through FBA—even from another seller—it won’t be eligible.
4. Requires Careful Tracking
Amazon doesn’t automatically apply rebates in real time. You’ll need to regularly check your reports to ensure you’re receiving the promised benefits.
Amazon FBA Fee Changes for 2025: What You Need to Know
Amazon periodically adjusts its fee structure, and 2025 brings key changes that could impact your FBA profitability. Here’s what you need to be aware of:
1. New FBA Storage Fees (Effective April 1, 2025)
- Standard-size items: Increased by 5-8% per cubic foot, depending on the season.
- Oversize items: Minimal fee increases, but long-term storage penalties are now higher.
- Peak storage fees (October-December): Up 15% compared to 2024.
2. Return Processing Fees for More Categories
- Return fees will now apply to electronics and home appliances, starting July 1, 2025.
- Apparel and Shoes still qualify for free return processing under FBA New Selection.
3. Amazon Vine Fee Update
- The 25% Vine discount under FBA New Selection remains, but the base Vine enrollment fee will increase from $200 to $225 for standard sellers.
Bottom Line: Is the FBA New Selection Program Worth It in 2025?
For most sellers, the FBA New Selection Program is an excellent way to reduce costs when launching new products. It’s particularly beneficial if:
- You’re launching a new product line and want lower fulfillment costs.
- You sell in categories with high return rates (like Apparel or Shoes).
- You need inventory flexibility, with free removals and liquidation.
However, if your products have long sales cycles, or if you already have existing ASINs with FBA history, the benefits might be less significant.
How ZonHack Can Help You Maximize Amazon’s Incentives
At ZonHack, we specialize in Amazon growth strategies and profit optimization. We help sellers:
- Identify the best FBA incentives to lower costs.
- Optimize inventory management to avoid storage penalties.
- Leverage Amazon Vine and early review strategies for higher conversions.
- Improve listing SEO and PPC campaigns for better sales velocity.
If you’re looking to launch and scale your Amazon business efficiently, ZonHack’s team of experts is here to help.
Want to maximize your FBA profits? Contact ZonHack today and let’s grow your Amazon business together!
FAQs on the FBA New Selection Program
1. Can I re-enroll an ASIN if I remove it and send it again?
No. Once an ASIN has been previously fulfilled by FBA, it cannot be re-enrolled in the program, even if you remove and resend it.
2. Does the program apply to used or refurbished products?
No. The FBA New Selection Program only applies to brand-new items. Used, refurbished, and Amazon Renewed products are excluded.
3. Can multiple sellers enroll the same ASIN?
No. Once one seller enrolls an ASIN, it cannot be re-enrolled by another.
4. What happens if my IPI score drops below 300?
Amazon reviews IPI scores bi-annually. If your score falls below 300 on April 1 or September 1, you will lose access to the program.
5. How can I tell if my ASIN is eligible?
Check the FBA New Selection dashboard in Seller Central. If an ASIN is eligible, it will appear with an enrollment status.
