The Etsy listing photo size ratio question has a simple practical answer. Etsy recommends listing photos at least 2,000 pixels in width and height, and says your first photo should be horizontal (landscape) or square. Etsy doesn’t publish one fixed ratio like 4:3 or 1:1. Instead, it crops thumbnails into square, portrait and landscape views in different places on the site, so the safest approach is a large landscape photo with your product centered, then checking each crop with Etsy’s Adjust Thumbnail tool. Each listing can hold up to 20 photos and 2 videos, and the first photo sets the shape for the rest.
Below are Etsy’s exact image and video specs, how thumbnails crop, banner and logo sizes, and how I’d shoot photos that survive every crop.
Etsy listing photo size ratio and specs at a glance
From Etsy’s image requirements and listing help pages, checked October 10, 2026:
| Spec | Etsy’s guidance |
|---|---|
| Recommended size | At least 2,000 pixels in width and height |
| First photo minimum | At least 635 pixels in each direction, to avoid appearing lower in search |
| Orientation of first photo | Horizontal (landscape) or square |
| Thumbnail crops | Square, portrait and landscape, across 3 views on Etsy |
| File types | .jpg, .gif, .png, .svg, .heic (no animated GIFs or transparent PNGs) |
| File size | No hard limit stated; images larger than 1MB may not finish uploading on slow connections |
| Color | sRGB recommended; Etsy compresses uploads |
| Photos per listing | Up to 20 |
| Videos per listing | Up to 2 |
Transparent areas in PNG files show as black, so flatten your images before uploading.
Why there’s no single “right” ratio
Etsy shows your listing photo in several places: search results, your shop page, the listing itself, the app. Each uses a different crop. Etsy’s help says thumbnails are cropped to square, portrait and landscape across all three views used on the site.
That’s why a single exact ratio can’t be perfect everywhere. Etsy’s own advice leans landscape: it says to avoid square crops and upload horizontal or landscape images, while also allowing a square first photo. In practice, I’d shoot landscape with plenty of space around the product. That gives every crop room to work.
Etsy also notes that your first photo sets the shape of the photos that follow, so get the first one right before uploading the rest.
How to use Adjust Thumbnail
Etsy’s photo editing tools let you crop to suggested sizes or a custom size, and the Adjust Thumbnail option gives you a zoom slider and lets you position the image for all three views.
My routine for every new listing:
- Upload the landscape hero photo first.
- Open Adjust Thumbnail and check the square, portrait and landscape previews.
- Make sure the product is fully visible and centered in each.
- Zoom slightly if the product looks small in the square crop.
Be careful with cropping: Etsy warns you can’t undo a crop after you save it. I’d keep an uncropped original of every photo on your computer.
Etsy listing video specs
Listing videos can lift engagement, and the specs are straightforward. From Etsy’s help:
| Spec | Etsy’s guidance |
|---|---|
| Videos per listing | Up to 2 |
| Length | 5 to 15 seconds (one help page says 3 to 15) |
| Maximum file size | 100MB |
| Formats | MP4, MOV, FLV, AAC, AVI, 3GP, MPEG |
| Resolution | Minimum 500px; ideally 1080px or more |
| Sound | Audio is removed after upload |
Since sound is removed, make the video work silently. Show the product in use, its scale in a hand, and any movement or texture that photos can’t capture. I’d keep videos to 5 to 15 seconds to stay inside every version of Etsy’s guidance.
Etsy shop image sizes
Your shop needs a few other images too. From Etsy’s help pages:
| Image | Size |
|---|---|
| Shop logo | 500 x 500 px |
| Profile photo | 400 x 400 px |
| Big banner | Minimum 1200 x 300; recommended 1600 x 400 |
| Mini banner | Minimum 1200 x 160; recommended 1600 x 213 |
| Order receipt banner | Minimum 760 x 100 |
Banners crop differently on mobile and desktop, so keep text and key details near the center.
How I’d shoot Etsy photos that survive every crop
- Shoot large. Aim well above 2,000 pixels so you have room to crop without losing quality.
- Leave margin. Keep the product in the middle with space on all sides. Square and portrait crops trim the edges.
- Use consistent light. Natural daylight or a simple lightbox keeps colors true.
- Make the first photo clean. A clear product shot on a simple background reads best in small search thumbnails.
- Use the other 19 slots well. Show scale, detail, variations, the product in use, and packaging.
- Check on your phone. Most Etsy shoppers browse on mobile. Look at the listing there before you call it done.
Honestly, the first photo does most of the selling. It’s the only image a shopper sees in search, so it deserves more time than all the others combined.
What to show across 20 photos
| Photo | Purpose |
|---|---|
| 1. Hero shot | Clean, centered product for search thumbnails |
| 2. Scale | Product in a hand or next to a familiar object |
| 3. Detail | Texture, stitching, finish |
| 4. In use | The product doing its job |
| 5. Variations | Colors, sizes or options |
| 6. Packaging | What arrives at the door |
| 7. Lifestyle | The product in a real setting |
| 8. Dimensions | A simple graphic with measurements |
You don’t need all 20 slots. Eight strong photos beat twenty repetitive ones. But I’d use at least five, because buyers can’t touch the product and photos are their only evidence.
Common Etsy photo mistakes
- Uploading small images. Below 2,000 pixels, zoom views look soft.
- Product touching the edges. Crops cut it off in some views.
- Transparent PNGs. The background turns black.
- Inconsistent backgrounds. A mix of styles makes a shop look disorganized.
- Cropping without a backup. Etsy’s crop can’t be undone.
- Relying on sound in videos. Etsy removes it.
Photos and Etsy search
Photos don’t contain keywords, but they drive clicks, and clicks matter. A sharp, well-cropped thumbnail stands out in search results. Pair strong photos with good titles and tags; our guides to Etsy SEO and the best keywords for Etsy cover the text side.
In my view, photos are the highest-return improvement for most Etsy shops. Rewriting a title takes minutes; reshooting a hero photo can change how a listing performs for months.
If you’re just getting started, see our guide on how to set up an Etsy seller account. For help growing your shop, that’s our Etsy store management service.
FAQ
What is the best photo size for Etsy listings?
Etsy recommends at least 2,000 pixels in width and height, with the first photo at least 635 pixels in each direction.
What aspect ratio should Etsy listing photos be?
Etsy doesn’t set one ratio. It crops thumbnails to square, portrait and landscape, and says the first photo should be landscape or square. Landscape with space around the product is the safest choice.
How many photos can an Etsy listing have?
Up to 20 photos and 2 videos per listing.
What file types does Etsy accept for photos?
JPG, GIF, PNG, SVG and HEIC. Animated GIFs and transparent PNGs aren’t supported.
How long can an Etsy listing video be?
Etsy’s guidance is 5 to 15 seconds (one page says 3 to 15), up to 100MB, and audio is removed after upload.
What size is an Etsy shop banner?
The big banner is a minimum of 1200 x 300 pixels, with 1600 x 400 recommended. The mini banner is a minimum of 1200 x 160, with 1600 x 213 recommended.
Last updated: October 10, 2026. Etsy updates its specs from time to time; check its help center. Sources: Etsy Help, image requirements and best practices; Etsy Help, how to create a listing; Etsy Help, editing listing photos; Etsy Help, listing videos; Etsy Help, shop banners.
