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Advertising has always been a combination of science and art, but the art component is about to get much easier. Over the last 20 years, significant advancements in data science, analytics, and artificial intelligence (AI) have improved the effectiveness of digital advertising. However, in a survey in March 2023, Amazon discovered that over 75% of marketers… Read More »Amazon Launched Generative AI Image Tool to Help Sellers Deliver Better Ad Experience

Most people now know Amazon Prime Day as the year’s biggest shopping day. Prime Day is like the Black Friday of summer. Savvy Amazon sellers enjoy an excellent opportunity to draw in customers and increase sales. Last year, Prime Day was a huge success, with 300 million+ items purchased and over $1.7B saved in U.S. online… Read More »Amazon Prime Day: How To Develop An Effective Strategy

Amazon Accelerate is back for 2024! Amazon has announced its annual seller conference to be held on September 13-14, 2024. The event will take place in Seattle, like the last year. Amazon will likely provide some virtual programs as well.  The conference is designed for seller partners to be inspired, learn, connect, and engage. Inspiration will… Read More »Amazon Set Accelerate Date For 2024!

Amazon announces its new fee schedule regularly every single year, and this year Amazon went out of its way to introduce new fees that may impact some Amazon businesses. Most of the updates took effect from January 17, 2024, and will apply to all inventory inbound to Amazon FBA Centers in the U.S. So if you… Read More »Amazon Updated Fees For 2024