Guides

If you’re trying to decide between DV360 and Google Ads for your digital advertising, the choice can be confusing. Both platforms offer distinct advantages, but which one aligns best with your business goals and budget? The short answer is: Google Ads is ideal for businesses focusing on search and display advertising with smaller budgets, while DV360… Read More »DV360 vs Google Ads: Which Platform Is Best for Your Advertising Needs?

If you want to optimize your Amazon marketing efforts, understanding Amazon Shopping Feed Posts is crucial. These posts allow brands to engage with their audience in a visually-driven, social media-like format within the Amazon ecosystem. In this guide, we’ll walk you through everything from getting started to advanced strategies for maximizing your ROI. What Are Amazon… Read More »The Complete Guide to Amazon Shopping Feed Posts

A rejection from Walmart Marketplace can feel devastating, but you’re not alone. This comprehensive guide will walk you through understanding your denial, creating an action plan, and successfully reapplying to become a Walmart seller. If Walmart denied your seller application, it’s likely due to incomplete documentation, insufficient business history, product restrictions, or operational limitations. The good… Read More »Why Was My Walmart Seller Application Denied? And How to Get It Approved?

Amazon Marketing Services (AMS) is a powerful tool for sellers and brands looking to improve product visibility, drive targeted traffic, and increase sales on Amazon. It offers a variety of ad types that allow businesses to strategically showcase their products to millions of active shoppers. By leveraging AMS, you can optimize your marketing campaigns, boost conversion… Read More »What is Amazon Marketing Services (AMS) and Why Should Sellers Use It?

Amazon backend keywords are hidden search terms that help index your products in Amazon’s search results. While invisible to customers, they play a crucial role in your product’s discoverability and ranking potential. Limited to 250 bytes per field, these keywords work alongside frontend optimization to improve your organic search performance. Key Takeaways What Are Amazon Backend… Read More »Amazon Backend Keywords: The Ultimate Guide to Boost Your Product Rankings in 2024

AI-powered Amazon advertising is transforming how businesses create, manage, and optimize their campaigns. This revolutionary approach leverages artificial intelligence (AI) technologies, including machine learning, natural language processing, and predictive analytics, to automate and enhance the creation of ad content, such as text, images, videos, and even audio. Whether you’re a small business with limited resources or… Read More »AI-Powered Amazon Advertising: A Comprehensive Guide

Amazon sellers often struggle with managing multiple product variations effectively in their PPC campaigns. From bidding conflicts between child ASINs to difficulty in showing the right variation in search results, navigating these challenges can be overwhelming. However, with a well-planned strategy, you can unlock significant growth in visibility and sales for your variations. In this guide,… Read More »Amazon Product Variation PPC Strategy: A Complete Guide

Are you struggling to connect with Amazon influencers without breaking the bank? You’re not alone. Many brands find themselves walking a tightrope between offering competitive rates and maintaining profitable partnerships. The good news? With the right negotiation strategies, you can create win-win collaborations that benefit both your brand and the influencer’s growing platform. The Amazon influencer… Read More »How to Negotiate with Amazon Influencers

The sudden removal of a product detail page on Amazon can be deeply concerning for sellers. Whether you’re an experienced merchant or new to the platform, understanding why Amazon removes listings and knowing how to address these issues is crucial for maintaining a successful online business. Product detail page removals often come without warning and can… Read More »Amazon Detail Page Removed – Reasons & Solutions

If you’re an Amazon seller feeling the frustration of slow results from your Pay-Per-Click (PPC) advertising campaigns, you’re not alone. Many sellers invest time and resources into Amazon PPC, only to wonder how long it will take to see a return on that investment. Understanding the timeline for Amazon PPC effectiveness is crucial for managing expectations… Read More »How Long Does It Take for Amazon PPC to Work?