Amazon drives more than 40% of online sales annually, and over 83% of those conversions happen using Amazon’s Buy Box. So every seller wants to know the secret to unlocking Amazon’s Buy Box formula. Most Amazon sellers can be classified into two types: 1. The first type is Amazon itself, which sells a wide range of… Read More »What Is The Buy Box On Amazon & How To Win It
OTT (over-the-top) advertising is used to reach audiences who stream content over the internet. OTT ads, also known as streaming TV ads, are a form of digital marketing that precisely targets viewers through audio, video, image, and other data types. Amazon started OTT advertising via Amazon advertising earlier in 2021. You can purchase these ad units… Read More »Amazon OTT Advertising: Seller’s Guide
How Does It Work Monthly FBA capacity limits replace weekly restock limits and quarterly storage volume limits. They help you determine how much inventory you can send to Amazon Fulfillment Centers and the best times to launch products. They also help Amazon deliver your products to customers on time. Amazon sets capacity limits during the third… Read More »Amazon FBA New Capacity Management
Amazon Accelerate is back for 2023! Amazon has announced their annual seller conference to be held on September 13-14, 2023. The event will take place in Seattle, like the last year. Amazon will likely provide some virtual programs as well. The conference is designed for seller partners to be inspired, learn, connect, and engage. Inspiration will… Read More »Amazon Set Accelerate Date For 2023!
Amazon PPC helps you increase your sales, and profits and make you spend less time and money. PPC ads enable sellers and vendors to target specific keywords to create advertisements for their stuff. These advertisements are visible on Amazon’s search results and product detail pages. This article covers Amazon PPC, its advantages, types of PPC campaigns,… Read More »Amazon PPC: A Basic Guide For Beginners
Amazon announces its new fee schedule regularly every single year, and this year Amazon went out of its way to introduce new fees that may impact some Amazon businesses. Most of the updates took effect from January 17, 2023, and will apply to all inventory inbound to Amazon FBA Centers in the U.S. So if you… Read More »Amazon Updated Fees For 2023
E-commerce moves quickly, and the first 90 days of selling in the amazon store are critical for establishing your business. Amazon experts have identified five selling programs that can quickly generate more sales within those first 90 days. Using these five programs within those first 90 days is known as the ‘perfect launch.’ Perfect launch consists… Read More »Amazon New Seller Incentives Program
Amazon now offers extended storage capacity beyond previous inventory limits by turning its Fulfillment by Amazon (FBA) to auction bidding, starting on March 1st, 2023. It’s most likely runnable like a PPC campaign. Amazon is going to move towards an auction-based system, which means inside Amazon, if you want to get that extra 50 cubic foot… Read More »Auction-Based Amazon FBA Storage Coming Soon | Here’s What You Need to Know to Get Your Share!
What Is Amazon Warehousing & Distribution Amazon has recently introduced a new program that is called Amazon Warehousing and Distribution (AWD). This new service by Amazon is a third-party logistics solution that provides long-term and cost-effective storage facilities to sellers. You can ship in bulk inventory to Amazon’s Distribution Centers and seamlessly replenish to Fulfillment Centers.… Read More »Amazon Warehousing & Distribution (AWD): A Deep Dive Inside
On January 4th Amazon announced their launch of Amazon Marketing Cloud. This article talks about what it is and how you can use it to grow your Amazon business. It’s important to note – this is a new feature and it is still in beta and only available to sellers that got invited into it. It… Read More »Amazon Marketing Cloud | Everything You Need to Know