Amazon product photography may make a thousand dollars if a picture is worth a thousand words. To sell well, you need quality photographs.
Customers are influenced by product images when they view them. Because an image makes an item appear of high quality, it is common practice to use it as a product identification. Additionally, it increases your brand reputation.
You must learn how to improve your product images to draw in more customers and boost sales. Read this post for information on Amazon product photography if you want to use images as successfully as possible.
Quick Guide
- What is Amazon product photography?
- Why is Amazon product photography important?
- Amazon product photography requirements
- Product photography tips for Amazon sellers
- Is it necessary to hire a professional photographer?
- How to hire a professional product photographer
- Summary
What Is Amazon Product Photography?
The process of taking aesthetically beautiful pictures of products to be featured on the Amazon platform is known as Amazon product photography. It goes without saying that having great images helps in building your brand. Therefore it is a means by which sellers can distinguish their products from those of competitors and draw in potential buyers.
Amazon product photography, however, goes beyond merely taking attractive pictures of products. Additionally, it involves comprehending consumer psychology and knowing how to present the product in the best possible way. This entails you must use appropriate lighting, angle, and composition to emphasize the product’s distinctive qualities and benefits.
Why Is Amazon Product Photography Important?
You can view every product in person when you purchase in a brick-and-mortar store. You can pick them up and test them out before deciding whether or not you want to purchase them. Unfortunately, this choice is not available when you shop online.
You can only rely on the images on Amazon. Having high-quality images is, therefore, crucial. Simply said, your chances of success increase with the quality of your photos.
Using top-notch product photography will enable you to:
Get More Traffic on Your Listings: More visitors will click on your listing if your images are eye-catching and compelling.
Get More Sales: People feel more comfortable making purchases from you when you have several images of your product taken from different angles and showcasing all the features.
Reduce the Number of Negative Reviews You Receive: Good images inform your customers about what they are purchasing and what to expect from your product. As a result, your products receive fewer negative reviews.
Amazon Product Photography Requirements
First and foremost, your product photography must adhere to official Amazon product image requirements. They combine both technical specifications and content standards.
While you can check the complete list, the following is a brief description of the most significant ones:
- At least 1000 pixels in either height or width.
- Images must use RGB color mode.
- TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif), and PNG (.png) file formats.
- File names must include the product identifier (ASIN, ISBN, UPC, etc.), followed by the file extension (example: B000123456.jpg or 0237425673485.tif).
- The main image must fill 85% of the frame and be in focus.
- The main image must be set against a true white background (RGB: 255, 255, 255).
- The main image cannot contain additional text, graphics, or inset images.
Since there are fewer restrictions on the additional images, sellers can publish infographics, charts, and pictures showing the product in use. However, the main image contains more specific guidelines.
Product Photography Tips For Amazon Sellers
Now that you understand why product photography is essential to your success as an Amazon seller, let us discuss how to improve your Amazon product photography to raise your conversion rate.
1. Ensure You Have Proper Lighting
Make sure the lighting is appropriate before taking images of your Amazon products to make them appear as natural as possible. If the lighting is too bright or too dark, it may be difficult to see all of the features of your products.
Purchase an inexpensive ring light for photography lighting kit from Amazon if you choose to take the photos yourself. It usually includes a lightbox and a few different lights that may be placed at various angles. This will give you a background that is completely white.
2. Only High-Resolution Images
Nobody wants to make a purchase from an Amazon listing that includes blurry, poor-quality images. Ensure that your photos are of high quality and high resolution.
According to Amazon’s photography guidelines, your images must be at least 1,600 pixels or higher on the longest side for the best resolution and to make your photographs “zoomable.” The majority of current smartphones and cameras are capable of shooting at a resolution that is high enough for Amazon.
3. Ensure Your Images Take Up At Least 85% Of The Frame
A buyer viewing your listing will find it strange if your product is “too small” within the image you upload to Amazon.
According to Amazon, the product in the main image must occupy at least 85% of the frame in your Amazon listing, but it is sound advice for all of your images. It could be challenging to see key features or angles of your product if the image appears too small.
4. Shoot Different Angles Of Your Product
Again, because the buyer cannot see or touch your product in person, it is important to depict every inch of it in the photos. This means photographing several pictures of your product from various angles. The customer can be left wondering how the product looks from other angles if you just present one.
5. Take “Lifestyle Images”
Get some “real-life” pictures of your product in use by taking it into the setting it was designed for. For example, if you sell sports shoes, show the product being worn by a model on a sports ground. Lifestyle images are a great way to show shoppers how your product works and help them visualize themselves or a loved one using it.
Is It Necessary To Hire A Professional Photographer?
It could be best just to hire a professional photographer if you are unsure of your photography skills. It will cost you a little extra money. You should budget between $200 and $300 for high-quality product photography, depending on how many images you want.
Just make sure your photographer has clear instructions about what you need. You do not want to end up paying for pictures that you can not utilize.
How To Hire A Professional Product Photographer
If you are looking to hire a professional photographer for your Amazon photography, there are a few ways to find a reputed and skilled one:
Find Local Photographers
You might be surprised to learn that there are many local photographers who can assist with your Amazon product photography. Search on Google, Facebook Marketplace, Craigslist, and even on social media platforms like Instagram or TikTok. Ask friends or colleagues who have already hired photographers for recommendations.
Find An “Amazon Product Photography Service”
Searching for a professional Amazon product photography service is an additional choice. You can search using this keyword on Google, and you will uncover many Amazon product photography services you can ship your product to. Some examples of Amazon photography services include Pixelz, AMZOneStep, and AMZ Imaging.
Explore A Freelancer Marketplace
Visit a website like Fiverr or Upwork and search for product photography. You will see many experienced photographers on these platforms at an affordable price.
Summary
The purpose of Amazon product photography is to boost your sales, which is a practical goal. Additionally, having pleasing images might make your consumers happier, which has a long-term benefit.
Great images are the foundation of your Amazon marketing, so make sure to invest the necessary effort. Fortunately, getting high-quality photographs for your listings is easy if you are aware of all the requirements. Generating stunning photos for your Amazon products should not be difficult if you follow the above instructions.