Claire O’Donnell on Account Health that helps you grow
Speaker: Claire O’Donnell, Vice President, Selling Partner Trust & Storefronts
Who this is for: Compliance leads, account health owners, brand registry admins, and agency operators who write cases and manage risk.
What Claire made concrete
Claire’s core point was calm and practical. Account Health should feel like guidance, not a guessing game. Amazon is working to step in where possible, reuse documents you have already submitted, contact regulators when needed, and even update listings so you do not lose a day of sales. You will also hear earlier when something could cause trouble, ideally before a change goes live. When human approval is required, issues are prioritized by revenue impact so teams can focus on what actually moves the business. Seller Assistant is the connective tissue, turning policy into clear options you can approve.
Policy clarity in motion
To show what this looks like, Claire walked through Alpineverse listing a tent described as “eliminating mosquitoes.” That phrasing triggers pesticide rules. Seller Assistant recognizes the risk, confirms the product is not a pesticide, and proposes compliant language such as “keeping bugs out.” Riley, the seller, stays in control, choosing the approved copy and publishing without detours through bounces or long back-and-forths.
Daily health without the panic
Account Health becomes a morning briefing rather than a scavenger hunt. The assistant compiles a personalized overview, highlights the few items with the highest revenue risk, and points to the next best action. Open issues are normal, alarms are reserved for what truly matters. The result is less page-hopping and fewer “what changed” Slack threads.
Cross category and cross border made practical
Category changes and global launches are where policy work multiplies. Claire showed how the assistant validates certificates and safety tests in minutes, then checks that listing images actually match the approved documents. When images are off, it flags and fixes in real time after you upload the correct set. Looking ahead, the assistant will reuse documentation across countries, catching blank fields and mistakes before submission so the same information does not have to be entered three times.
Operator plays that compound
- Build a simple policy profile. List risky phrases for your category, required documents, image constraints, and what must always stop for human review. Keep it to one page and update it weekly.
- Turn on early warnings. Ask for checks at listing creation or before major edits so language and assets are scanned while work is still in draft.
- Reduce bounce risk. Standardize case outlines and evidence screenshots so responses ship complete the first time.
- Tie reviews to revenue. Sort issues by sales at risk so the most valuable ASINs get fixed first.
- Capture outcomes. Keep a short log of each fix and the rule it answered so your next launch is faster.
Controls that keep you safe
- Approval gates for copy, price, and images until you complete two clean cycles.
- A living glossary of prohibited or sensitive terms per marketplace and category.
- Document revalidation before peak events and before moving to a new geography.
- One ownership queue with due dates, not scattered tickets across tools.
Signals worth tracking
- Time from alert to resolution for policy violations
- Suppressed or blocked listings and time to recovery
- Share of edits caught in pre publish checks rather than after the fact
- Case accept rate on first submission
- Sales days saved by early interception of issues
Where ZonHack can help quietly
We keep this light and useful. We can set up your policy profile and early warning checks, formalize a case library that passes on first submission, and run periodic listing sweeps that catch language and image risks before they escalate. For global launches, we map document reuse and pre submit reviews so expansion moves faster without surprises. Or take the outline above and run it in house. We are a second set of hands when you want one.
The thread across sessions
Mary Beth raised the floor on PDP quality, Jay framed creative that learns while you scale, Chris put an operator on your desk through Seller Assistant, and Claire showed how that operator keeps you compliant and selling. The through line is speed with safety, guidance that travels with your work, and fewer lost days.Coming up next….
Rohan Oommen
Trustworthy Shopping Experiences, buyer trust signals and how seller tools align to protect the store.
