Amazon is the world’s largest online marketplace, and standing out in this crowded space is a challenge for any seller. While high-quality product images and keyword-optimized titles are essential, they may not be enough to truly differentiate your brand. That’s where Amazon Enhanced Brand Content (EBC)—now rebranded as A+ Content—comes into play.

But who is eligible for EBC? What are the best practices for creating high-quality content? How can you avoid common pitfalls? This guide will walk you through everything you need to know about Amazon Enhanced Brand Content and how ZonHack can help you optimize your listings for maximum impact.

Eligibility & Requirements for EBC

Not every Amazon seller can use Enhanced Brand Content. To access this feature, you must be enrolled in Amazon Brand Registry, which requires a registered and active trademark for your brand. Once approved, you can create A+ Content for any of your registered ASINs.

In addition to brand-registered sellers, certain vendors in the Amazon Launchpad and Amazon Exclusives programs may also qualify for EBC. However, resellers and unauthorized third-party sellers cannot use this feature, as it is designed to support brand owners in telling their unique product stories.

For those without a registered trademark, ZonHack offers expert guidance on navigating Amazon Brand Registry and obtaining brand protection, ensuring you can leverage A+ Content as part of your overall selling strategy.

How to Add Enhanced Brand Content (Step-by-Step Guide)

For Seller Central Users

Adding Enhanced Brand Content through Amazon Seller Central is a straightforward process. Here’s how you can do it:

1. Login to Seller Central and navigate to A+ Content Manager under the ‘Advertising’ tab.
2. Click on “Start Creating A+ Content”, select a content template, and enter a title for your module.
3. Customize Your Layout by choosing from different content modules, including text-based sections, image carousels, and comparison charts.
4. Upload High-Quality Images (Amazon recommends a resolution of 970×600 pixels for full-width banners) and write compelling, keyword-optimized copy.
5. Assign the Content to ASINs—You can add multiple ASINs if they share the same branding and product story.
6. Preview & Submit for Review—Before submitting, check how your content appears on both desktop and mobile devices to ensure a seamless customer experience.
7. Wait for Approval—Amazon reviews A+ Content submissions within 7 to 14 days, but the process can be quicker for some sellers.

For Vendor Central Users

If you’re selling through Amazon Vendor Central, the process is slightly different. You can either use the Self-Service Module, which allows you to create A+ Content yourself, or opt for Amazon’s Managed Service, where Amazon designs and implements the content for a fee. The Managed Service option is typically reserved for larger vendors and comes with higher production costs but professional execution.

Cost of Amazon Enhanced Brand Content

One of the best things about Amazon A+ Content is that it is free for brand-registered sellers. Unlike Amazon’s other advertising features that require pay-per-click budgets, standard A+ Content does not have an additional cost.

However, Premium A+ Content (formerly A++ Content), which includes interactive modules, HD videos, and enhanced layouts, is an invite-only feature reserved for top-performing brands. Pricing for Premium A+ Content varies, but Amazon charges anywhere from $250,000 to $500,000 per product, making it a significant investment for major brands.

For sellers looking to maximize the impact of their standard A+ Content without breaking the bank, ZonHack offers professional content creation services, including expert copywriting, image enhancement, and strategic layout design to ensure your content performs at its best.

Types of A+ Content Modules

Amazon provides a variety of A+ Content modules to help brands create engaging product pages. The most commonly used modules include:

• Text-Based Modules – Simple enhancements that allow sellers to expand on product descriptions and highlight unique selling points.
• Full-Width Image Modules – Best suited for storytelling and showcasing lifestyle branding with high-quality visuals.
• Comparison Charts – Helps customers compare different product variations and features side by side.
• Multiple Image Modules – Allows brands to break down product features with detailed close-ups and annotated graphics.
• Premium A+ Content Modules – Exclusive to invite-only brands, these include interactive elements, 360° product views, and embedded videos, offering an exceptional shopping experience.

Choosing the right combination of modules is key to creating an effective A+ Content strategy. Brands should aim for a balance between compelling visuals and informative text to keep shoppers engaged while improving conversion rates.

Best Practices for Designing Amazon EBC

A+ Content can be a game-changer, but only if done correctly. Here are some best practices to ensure your EBC stands out:

Use High-Quality Images – Amazon recommends using 970×600 pixel images for full-width modules. Blurry or pixelated images can harm your brand credibility and lead to rejection.

Optimize for Mobile & SEO – Most Amazon shoppers browse on mobile devices. Ensure your A+ Content is mobile-friendly and keyword-optimized to improve search visibility and conversions.

Tell a Story – Instead of listing product features, craft a compelling narrative that explains how your product solves a problem or enhances the customer’s life.

Avoid Prohibited Content – Amazon strictly prohibits promotional language, warranty details, contact information, and exaggerated claims. Violating these guidelines can lead to content rejection or account penalties.

A/B Test for Maximum Performance – Experiment with different layouts, messaging styles, and imagery to see what resonates best with your audience. Tracking engagement and conversion rates can help fine-tune your approach.

By following these guidelines, sellers can create visually appealing and conversion-driven A+ Content that boosts brand credibility, increases sales, and enhances the customer experience.

Common Reasons for Amazon Enhanced Brand Content (EBC) Rejection

While Amazon Enhanced Brand Content (EBC) can significantly improve your product pages, many sellers experience rejection when submitting their content. Understanding the common pitfalls can help you avoid unnecessary delays and ensure compliance with Amazon’s guidelines.

Violating Amazon’s Content Policies

One of the primary reasons for rejection is violating Amazon’s content policies. This includes using promotional language, such as “best-selling product,” “100% guaranteed,” or “top-rated,” as Amazon prohibits exaggerated claims. Mentioning discounts, price comparisons, or using call-to-action phrases like “Buy now” can also lead to disapproval.

Low Quality or Incorrect Images

Another frequent issue is the use of low-quality images or incorrect image sizes. Amazon has strict image requirements, and any blurry, pixelated, or incorrectly formatted images will likely cause rejection. Similarly, text-heavy images that contain watermarks, trademarks, or excessive branding can lead to non-approval.

Misleading Claims

Inconsistent branding and misleading claims are also red flags for Amazon’s review team. If your EBC content contradicts your main product listing, it may be seen as misleading to customers. Always ensure that product descriptions, benefits, and features align with the main product detail page.

Other Errors

Additionally, spelling errors, grammatical mistakes, or using all caps unnecessarily can result in rejection. Amazon prefers clear, professional, and grammatically correct content that maintains a high standard for user experience.

By carefully reviewing Amazon’s guidelines and ensuring content quality before submission, you can minimize the risk of rejection and speed up the approval process.

Benefits of Using Amazon Enhanced Brand Content (EBC) Effectively

If implemented correctly, Enhanced Brand Content (EBC) can significantly impact your product’s performance on Amazon. The benefits extend beyond just improved visuals—it plays a direct role in increasing conversions, customer engagement, and overall brand credibility.

Higher Conversion Rates

One of the biggest advantages of EBC is higher conversion rates. Studies suggest that product listings with enhanced content can see a 5% to 10% increase in conversion rates, simply because shoppers get a richer, more detailed product experience. By replacing long blocks of text with visually appealing, digestible information, customers can make faster and more confident purchasing decisions.

Lower Return Rates

Another key benefit is reduced return rates. When customers have access to detailed product descriptions, lifestyle images, and comparison charts, they develop realistic expectations about the product. This minimizes post-purchase dissatisfaction and reduces the number of returns, saving you time and money.

Improved Organic Ranking

Enhanced Brand Content also helps improve organic rankings on Amazon. While EBC does not directly impact keyword rankings, it contributes to higher engagement and lower bounce rates, which Amazon’s algorithm considers when determining a listing’s search visibility. Better customer retention and engagement often translate into better rankings over time.

Better Branding

Furthermore, EBC allows sellers to tell a compelling brand story. Instead of simply listing features, you can highlight your brand’s mission, product uniqueness, and customer benefits, which helps in establishing customer loyalty.

How to Optimize Your Amazon EBC for Maximum Impact

To truly make the most of Enhanced Brand Content, it’s not enough to just upload high-quality images and some extra text—you need to strategically optimize your content to maximize impact and engagement.

Clear Headings & Subheadings

Start by ensuring your headline and subheadings are clear, concise, and keyword-rich. Amazon’s algorithm still scans EBC text, so incorporating relevant, high-traffic keywords naturally within the content can improve discoverability. However, avoid keyword stuffing, as readability and clarity should always come first.

High-Resolution Images

Use high-resolution images that tell a story. Rather than just showcasing the product, include lifestyle images demonstrating how the product is used in real-life scenarios. Before-and-after comparisons, infographics, and close-up shots of product details can help provide a comprehensive view.

Clean and Scannable Layout

Keep the layout clean and scannable. Customers tend to skim through content, so break up large text blocks and use bold text strategically to emphasize key selling points. Amazon provides various EBC module templates, so choose one that allows you to present information effectively without cluttering the page.

Leverage Comparison Charts

Leverage comparison charts to highlight your product’s strengths against competitors or other variations within your brand. These tables allow customers to quickly understand differences, helping them choose the most suitable option without leaving your listing.

Update Regularly

Test and update your EBC content regularly. If you notice high bounce rates or low engagement, tweak your images, adjust the wording, or modify the layout. A/B testing different elements can help determine what resonates best with your audience.

ZonHack: Expert Amazon EBC Services to Boost Conversions

When it comes to Amazon Enhanced Brand Content (EBC), quality matters. At ZonHack, we specialize in creating high-converting A+ Content that not only meets Amazon’s guidelines but also enhances your brand presence and improves sales performance.

Why Choose ZonHack for Amazon EBC?

Amazon shoppers are highly visual, and EBC gives you the edge by transforming your product listings into engaging, branded experiences. But not all EBC is created equal. ZonHack’s expertise ensures that your A+ Content isn’t just visually appealing—it’s optimized to drive results. Here’s what makes our service stand out:

• Professionally Designed EBC Layouts: We craft stunning, brand-consistent designs that tell your product’s story and build customer trust.
• SEO-Optimized Content: We seamlessly integrate high-performing keywords to boost organic ranking and increase discoverability.
• Data-Driven Approach: Using performance insights, we optimize content for higher engagement, reduced returns, and increased conversions.
• Custom Brand Storytelling: We highlight unique selling points and create compelling visuals that persuade customers to buy.
• Amazon Guidelines Compliance: We ensure 100% adherence to Amazon’s EBC/A+ Content rules so your content gets approved without delays.

The Impact of ZonHack’s Amazon EBC Services

Brands that leverage Enhanced Brand Content properly can see a 10-15% increase in conversion rates. ZonHack’s expert touch ensures your product pages are designed to maximize engagement, reduce bounce rates, and boost sales.

A well-structured EBC section makes your listing more credible and authoritative, allowing you to outshine competitors. Whether you’re launching a new product or revamping an existing listing, our EBC services give you a competitive advantage.

Get Started with ZonHack’s EBC Services Today

Want to take your Amazon listings to the next level? ZonHack is here to help. Contact us today to learn how we can transform your product pages with professional, high-converting Enhanced Brand Content.