{"id":7114,"date":"2025-02-27T09:45:25","date_gmt":"2025-02-27T09:45:25","guid":{"rendered":"https:\/\/zonhack.com\/?p=7114"},"modified":"2026-09-21T11:43:49","modified_gmt":"2026-09-21T11:43:49","slug":"amazon-enhanced-brand-content-ebc-service","status":"publish","type":"post","link":"https:\/\/zonhack.com\/zh\/amazon-enhanced-brand-content-ebc-service\/","title":{"rendered":"Amazon Enhanced Brand Content (A+): Rules, Cost, and Rejections"},"content":{"rendered":"<p>Enhanced Brand Content (EBC) is what Amazon now calls A+ Content: the image-and-text modules that replace your plain product description. You need <a href=\"https:\/\/zonhack.com\/zh\/amazon-brand-registry\/\">Brand Registry<\/a> to use it, publishing is free, and sellers commonly report conversion lifts after adding it. Your only real cost is design.<\/p>\n<p>We have built and submitted a lot of these. I design for mobile first, because most shoppers never see the desktop layout.<\/p>\n<h2>Who can use Enhanced Brand Content<\/h2>\n<p>Two requirements, and the first stops most people:<\/p>\n<ul>\n<li><strong>Brand Registry enrolment<\/strong>, which needs a registered, active trademark for your brand.<\/li>\n<li><strong>Ownership of the ASINs<\/strong> you are adding content to.<\/li>\n<\/ul>\n<p>No registered trademark, no A+ Content. There is no workaround, no plugin, no agency trick. If you are not enrolled yet, our <a href=\"https:\/\/zonhack.com\/zh\/services\/brand-registry-services\/\">Brand Registry service<\/a> handles Amazon and Walmart registration end to end, and <a href=\"https:\/\/zonhack.com\/zh\/services\/comprehensive-trademark-registration\/\">trademark registration<\/a> comes first if you do not hold a mark.<\/p>\n<h2>What Enhanced Brand Content costs<\/h2>\n<p>Standard A+ Content is <strong>free to publish<\/strong> once you are brand registered. Unlike advertising, there is no per-click or per-module fee.<\/p>\n<p>The real cost is design and copywriting: either your own hours, a freelancer, or an agency. Premium A+ Content, the larger interactive tier, is available to qualifying brands and also carries no Amazon publishing fee, though Amazon has offered paid managed-design options to vendors at various times. Check what applies to your account rather than trusting any blog, including this one.<\/p>\n<h2>How to publish A+ Content<\/h2>\n<h3>In Seller Central<\/h3>\n<ol>\n<li>Open <strong>Advertising, then A+ Content Manager<\/strong>.<\/li>\n<li>Choose <strong>Start creating A+ Content<\/strong>.<\/li>\n<li>Name the content internally, something you will recognize in six months.<\/li>\n<li>Add modules, upload images at Amazon&#8217;s stated dimensions, and write the copy.<\/li>\n<li>Apply the content to your ASINs.<\/li>\n<li>Submit for review, then wait. Approval commonly takes up to seven days.<\/li>\n<\/ol>\n<p>Both submission paths are worth knowing. Seller Central is the simpler one by a wide margin.<\/p>\n<h3>In Vendor Central<\/h3>\n<p>Vendors get the same self-service module builder, plus Amazon-managed design services that have historically been offered to larger accounts for a fee. The workflow mirrors Seller Central; the approval queue is the same queue.<\/p>\n<h2>The module types worth using<\/h2>\n<p>Amazon offers a spread of modules. In practice, four earn their place:<\/p>\n<ul>\n<li><strong>Comparison chart.<\/strong> The single highest-value module. It keeps shoppers inside your catalog instead of clicking away to compare.<\/li>\n<li><strong>Image with text overlay.<\/strong> Good for the one benefit that decides the purchase.<\/li>\n<li><strong>Four-image row.<\/strong> Feature breakdown without a wall of prose.<\/li>\n<li><strong>Brand story.<\/strong> Carries across your whole catalog, so build it once and build it well.<\/li>\n<\/ul>\n<p>I&#8217;d rather ship four strong modules than seven weak ones. Amazon caps module counts anyway, and a padded layout reads worse on a phone.<\/p>\n<p>For worked layouts by product type, and a five-section structure you can fill from your own reviews, see our <a href=\"\/zh\/amazon-a-content-examples\/\">Amazon A+ Content examples and template<\/a>.<\/p>\n<h2>Why A+ Content submissions get rejected<\/h2>\n<p>Most rejections I see are avoidable in ten minutes of checking. The recurring causes:<\/p>\n<ul>\n<li><strong>Text baked into images with no equivalent in the module text fields.<\/strong> Amazon cannot read your image, and neither can a screen reader.<\/li>\n<li><strong>Prohibited claims.<\/strong> Guarantees, medical claims, &#8220;best seller&#8221;, pricing, or anything about shipping and warranties.<\/li>\n<li><strong>Competitor or third-party references,<\/strong> including logos you do not own.<\/li>\n<li><strong>Low-resolution or wrong-dimension images,<\/strong> which is the most common technical fail.<\/li>\n<li><strong>Contact details or external URLs.<\/strong> No email addresses, no links off Amazon.<\/li>\n<\/ul>\n<p>Read the rejection reason before resubmitting. We review every one, and it usually saves a week compared with guessing.<\/p>\n<h2>What good A+ Content actually does<\/h2>\n<ul>\n<li><strong>Conversion rate.<\/strong> This is the point. Richer pages convert better, and the lift is why the work pays for itself.<\/li>\n<li><strong>Return rates.<\/strong> Clear specification and sizing content reduces the returns that come from mismatched expectations.<\/li>\n<li><strong>Organic ranking, indirectly.<\/strong> A+ text is not indexed the way titles and backend keywords are, so treat it as a conversion tool. Better conversion feeds the signals Amazon does rank on.<\/li>\n<li><strong>Brand consistency<\/strong> across a catalog, which matters more as the catalog grows.<\/li>\n<\/ul>\n<h2>Five practical design rules<\/h2>\n<ol>\n<li><strong>Lead with the objection, not the feature.<\/strong> Read your reviews and answer the doubt that costs you sales.<\/li>\n<li><strong>One idea per module.<\/strong> Shoppers scan; they do not study.<\/li>\n<li><strong>Keep text in the text fields,<\/strong> with images carrying visual weight only.<\/li>\n<li><strong>Use the comparison chart<\/strong> even with a small catalog. Two products beat none.<\/li>\n<li><strong>Revisit it annually.<\/strong> Products change, competitors change, and stale content quietly underperforms.<\/li>\n<\/ol>\n<p>Design is where this stands or falls, so if you want it built properly, see our <a href=\"https:\/\/zonhack.com\/zh\/services\/a-content-design-optimization\/\">A+ Content design service<\/a>.<\/p>\n<h2>FAQ<\/h2>\n<h3>Is Enhanced Brand Content the same as A+ Content?<\/h3>\n<p>Yes. Amazon renamed EBC to A+ Content, and Premium A+ (sometimes written A++) is the larger interactive tier for qualifying brands. Older guides and plenty of agencies still say EBC.<\/p>\n<h3>Does Amazon charge for A+ Content?<\/h3>\n<p>Publishing standard A+ Content costs nothing once you hold Brand Registry. Your spend goes on design and copy, whether in-house or outsourced.<\/p>\n<h3>How long does approval take?<\/h3>\n<p>Usually up to seven days. Rejections come back with a reason code, and a clean resubmission is normally faster than the first review.<\/p>\n<h3>Does A+ Content help SEO on Amazon?<\/h3>\n<p>Not directly, because the module text is not indexed like your title and backend keywords. It helps indirectly by lifting conversion, which is a ranking input.<\/p>\n<h3>Can I add A+ Content to products I do not own?<\/h3>\n<p>No. You can only apply it to ASINs under your registered brand. That restriction is the whole point of Brand Registry.<\/p>\n<hr \/>\n<p><em>Last updated: August 24, 2026. Amazon changes module rules and eligibility periodically, so confirm current requirements in Seller Central.<\/em><\/p>\n<p><!-- Schema: Article + FAQPage --><\/p>","protected":false},"excerpt":{"rendered":"<p>Enhanced Brand Content is now A+ Content. What it costs, who qualifies, how to publish it in Seller Central, the module types, and why submissions get rejected.<\/p>","protected":false},"author":6,"featured_media":7242,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Enhanced Brand Content (A+): Rules, Cost, and Rejections<\/title>\n<meta name=\"description\" content=\"Enhanced Brand Content is now A+ Content. 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