{"id":5077,"date":"2024-10-12T10:07:56","date_gmt":"2024-10-12T10:07:56","guid":{"rendered":"https:\/\/zonhack.com\/?p=5077"},"modified":"2026-08-31T08:46:54","modified_gmt":"2026-08-31T08:46:54","slug":"optimize-negative-keywords-on-amazon","status":"publish","type":"post","link":"https:\/\/zonhack.com\/zh\/optimize-negative-keywords-on-amazon\/","title":{"rendered":"Negative Keywords on Amazon: How to Use Them Properly"},"content":{"rendered":"

Negative keywords on Amazon<\/strong> stop your ads showing for a search term, and they do two jobs rather
\nthan one. The obvious job is blocking irrelevant traffic. The job that matters more is routing: sending
\neach search term to the campaign you want handling it<\/strong>, so your own campaigns stop bidding against each
\nother.<\/p>\n

Most accounts use them only for the first job. In our experience that is why they end up paying twice to learn the same thing.<\/p>\n

The single highest-value use of negatives is the harvesting step<\/strong>: once a search term proves itself in
\na discovery campaign and you move it into an exact-match campaign, you negate it in the discovery
\ncampaign. Skip that and both campaigns keep competing for the term indefinitely.<\/p>\n

The two negative match types<\/h2>\n

Only two, and I’d argue the difference between them decides whether you block too much.<\/p>\n

Negative exact.<\/strong> Blocks only that precise phrase. “running shoes for men” blocks that exact string and
\nnothing else. This is the safe default and the right choice for harvesting.<\/strong><\/p>\n

Negative phrase.<\/strong> Blocks any search term containing that sequence of words in order, which sounds narrow until you apply it: adding “for men” as a negative phrase would block “running shoes for men” and “boots for men” and “waterproof jacket for men” and every other query in which those two words happen to sit next to each other, including several you were happily converting on yesterday. Powerful. Easy to over-apply.<\/strong><\/p>\n

There is no negative broad for keywords in Sponsored Products, which surprises people who come from
\nGoogle Ads. For product targeting you negate ASINs and brands rather than keywords, which is a separate
\nmechanism.<\/p>\n

I’d use negative exact for harvesting and negative phrase only for genuinely unwanted intent, such as
\n“free”, “used”, or a competitor’s brand you do not want to appear against. In our experience the accounts
\nthat over-negate do it with phrase match applied hastily.<\/p>\n

Campaign level or ad group level<\/h2>\n

A real distinction and frequently ignored. When I have audited accounts, negatives were almost always applied at whichever level the interface offered first.<\/p>\n

Campaign-level negatives<\/strong> apply to every ad group in the campaign, which makes them the right instrument for the exclusions you would never want anywhere in that campaign regardless of which ad group happened to trigger: wrong intent, wrong product type, terms that describe something you do not sell. Blunt by design.<\/p>\n

Ad group-level negatives<\/strong> apply only inside that ad group. This is where routing happens.<\/strong> If two
\nad groups in a campaign target overlapping keywords, ad group negatives keep them apart.<\/p>\n

The practical rule: blanket exclusions at campaign level, routing at ad group level.<\/strong> Getting that
\nbackwards is how sellers accidentally block a term across a whole campaign when they meant to steer it.<\/p>\n

When to add a negative, and when not to<\/h2>\n

The judgment that separates useful negatives from damaging ones.<\/p>\n

Add one when a search term has enough clicks and no sales.<\/strong> Enough means roughly 10 to 15 clicks with
\nzero conversions, or a spend figure you would be unhappy to repeat. Under 10 clicks you are reading
\nnoise<\/strong>, and negating on that basis is the most common self-inflicted wound in Amazon advertising.<\/p>\n

Add one when the term is clearly wrong intent<\/strong>, regardless of clicks. If you sell dog beds and the
\nterm is “dog bed frame for humans”, you do not need data.<\/p>\n

Add one after harvesting<\/strong>, always. This is the routing job.<\/p>\n

Do not add one because ACoS looks high on a term that converts.<\/strong> A converting term with poor
\nefficiency is a bidding problem, not a relevance problem. Lower the bid instead. Our guide to
\nAmazon bid types and strategies<\/a> covers the
\nbreak-even arithmetic that decides which it is.<\/p>\n

Do not negate a term because it is expensive.<\/strong> Expensive and unprofitable are different, and the
\ndistinction is your margin rather than the cost per click.<\/p>\n

A routine that keeps it under control<\/h2>\n

Weekly, and it takes about 20 minutes once set up.<\/p>\n

    \n
  1. Download the search term report<\/strong> for the last 14 days rather than 7, so you have enough clicks to
    \n read.<\/li>\n
  2. Sort by spend, descending.<\/strong> Work top down, because that is where the money is.<\/li>\n
  3. Flag terms with 10 or more clicks and no sales.<\/strong> Negative exact, in the campaign where they
    \n appeared.<\/li>\n
  4. Flag converting terms not yet in an exact campaign.<\/strong> Harvest them, then negate them in the source
    \n campaign.<\/li>\n
  5. Scan for wrong-intent terms<\/strong> regardless of click count.<\/li>\n
  6. Keep a master list<\/strong> of blanket negatives you apply to every new campaign.<\/li>\n<\/ol>\n

    That last point saves the most time over a year. A house negative list means every new campaign starts
    \nwithout the mistakes you have already paid for.<\/strong> In our experience almost nobody maintains one, and
    \nrebuilding the same exclusions campaign by campaign is pure waste.<\/p>\n

    A worked example of routing<\/h2>\n

    The routing job is the one people find abstract, so here it is concretely.<\/p>\n

    You run an automatic campaign for a stainless steel water bottle. Over three weeks it spends across
    \ndozens of search terms and two convert well: “insulated water bottle 1 liter” and “steel water bottle for
    \ngym”.<\/p>\n

    You create an exact-match campaign for each, with bids set from your break-even rather than from whatever
    \nthe automatic campaign happened to pay. Good so far.<\/p>\n

    Now the step that decides whether this works.<\/strong> If you stop there, the automatic campaign keeps bidding
    \non both terms. Two of your campaigns enter the same auction. Amazon picks one, you pay for it, and your
    \nreporting splits the history across both so neither shows a clean picture. Worse, the automatic campaign
    \nis buying a term you already know converts, at a bid you did not choose.<\/p>\n

    So you add both terms as negative exact<\/strong> in the automatic campaign. Now the automatic campaign is free
    \nto keep hunting for terms you have not found, and the exact campaigns own the ones you have. Each does one
    \njob.<\/p>\n

    Repeat weekly and the account gets cleaner rather than messier over time.<\/strong> In my experience that is the
    \nsingle behavior that separates accounts that improve from accounts that just get bigger.<\/p>\n

    What a healthy negative list looks like<\/h2>\n

    A rough sense of scale, because sellers ask whether they have too many or too few.<\/p>\n

    A mature campaign harvested for 6 months will have dozens of negative exacts<\/strong>, most of them harvested terms rather than blocked junk. Normal. Healthy. In our experience it looks alarming to somebody seeing the list for the first time.<\/p>\n

    A handful of negative phrases<\/strong>, chosen deliberately, covering intent you never want: “free”, “used”,
    \n“cheap” if you are premium, competitor brands you have decided not to appear against.<\/p>\n

    A house list of 10 to 20 blanket exclusions<\/strong> applied to every new campaign from day one.<\/p>\n

    If your negative list is empty after months of spend, terms are being paid for repeatedly. If it runs to
    \nhundreds of phrase negatives, you have probably blocked traffic you wanted and I’d audit it before adding
    \nmore.<\/p>\n

    The mistakes that cost most<\/h2>\n

    No negatives at all.<\/strong> Your campaigns compete with each other and you pay for the privilege. Our guide
    \nto     Amazon PPC campaign structure<\/a> covers why
    \nstructure and negatives are the same job seen from two angles.<\/p>\n

    Negating on small samples.<\/strong> 4 clicks and no sale tells you nothing. I’ve watched accounts negate their
    \nway into irrelevance one under-sampled term at a time.<\/p>\n

    Negative phrase applied carelessly.<\/strong> One badly chosen phrase can block dozens of terms you wanted,
    \nand because the block is silent, nothing tells you. This is the failure mode I’d watch hardest<\/strong>,
    \nbecause it looks like nothing happening.<\/p>\n

    Negating your own brand from a defense campaign<\/strong>, which happens when a blanket list is applied without
    \nreading it.<\/p>\n

    Never reviewing existing negatives.<\/strong> A term you blocked 18 months ago may be entirely relevant today, because your catalog expanded, or the product changed, or the query itself drifted in meaning as the category moved around it, and none of those things will prompt anybody to revisit a list that is doing its job silently in the background. I’d audit once or twice a year.<\/p>\n

    Treating negatives as a cost-cutting tool.<\/strong> They cut waste, and waste is not the same as spend. An
    \naccount with no waste and no growth has a different problem.<\/p>\n

    What negatives cannot fix<\/h2>\n

    Worth saying so the tool is not over-asked.<\/p>\n

    A listing that does not convert.<\/strong> If relevant traffic arrives and does not buy, blocking irrelevant
    \ntraffic changes nothing about that. Our guide to
    \n    Amazon Brand Analytics<\/a> covers
    \ndiagnosing which funnel stage actually loses the sale.<\/p>\n

    A structural problem.<\/strong> Negatives patch overlap between badly separated campaigns. They do not fix the
    \nseparation, and eventually the patch becomes unmanageable.<\/p>\n

    A price or stock problem.<\/strong> An out-of-stock product with live campaigns is spending money to advertise unavailability, and no negative list addresses that. I’d check stock before the search term report.<\/p>\n

    If you would rather have the weekly search term work done than intended, that sits inside our
    \n    Amazon PPC service<\/a>. We are an Amazon Ads
    \npartner and an Amazon SPN Verified Partner.<\/p>\n

    FAQ<\/h2>\n

    What are negative keywords on Amazon?<\/h3>\n

    Terms that stop your ads showing for a search query. They block irrelevant traffic and, more importantly,
    \nroute each search term to the campaign you want handling it so your own campaigns stop bidding against
    \neach other.<\/p>\n

    What is the difference between negative exact and negative phrase?<\/h3>\n

    Negative exact blocks only that precise search term. Negative phrase blocks any term containing that
    \nsequence of words in order, which is far broader and easy to over-apply. Negative exact is the safe
    \ndefault and the right choice for harvesting.<\/p>\n

    How many clicks before I add a negative keyword?<\/h3>\n

    Roughly 10 to 15 clicks with no conversions, or a spend figure you would not want to repeat. Under 10
    \nclicks you are reading noise, and negating on that basis is one of the most common self-inflicted
    \nproblems in Amazon advertising.<\/p>\n

    Should negatives go at campaign or ad group level?<\/h3>\n

    Blanket exclusions at campaign level, since they apply to every ad group. Routing between overlapping ad
    \ngroups at ad group level. Getting this backwards blocks a term across a whole campaign when you meant to
    \nsteer it.<\/p>\n

    Should I negate a keyword with high ACoS?<\/h3>\n

    Not if it converts. A converting term with poor efficiency is a bidding problem, so lower the bid rather
    \nthan blocking the term. Negatives are for irrelevance, not for inefficiency.<\/p>\n

    Do I need to review negative keywords over time?<\/h3>\n

    Yes, once or twice a year. A term blocked 18 months ago may be relevant now because your catalog changed
    \nor the query did, and blocks are silent so nothing prompts you to check.<\/p>\n

    \n

    Last updated: August 31, 2026. Amazon’s negative match types, report formats, and campaign controls
    \nchange over time and differ by ad type. The Amazon Ads console and Seller Central carry the current
    \noptions for your account.<\/em><\/p>\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    How to optimize negative keywords on Amazon: the two match types, where to apply them, when to add one, and the mistakes that quietly cost you sales.<\/p>","protected":false},"author":6,"featured_media":5078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"yoast_head":"\nNegative Keywords on Amazon: How to Use Them Properly<\/title>\n<meta name=\"description\" content=\"How to optimize negative keywords on Amazon: the two match types, where to apply them, when to add one, and the mistakes that quietly cost you sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zonhack.com\/zh\/optimize-negative-keywords-on-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Negative Keywords on Amazon: How to Use Them Properly\" \/>\n<meta property=\"og:description\" content=\"How to optimize negative keywords on Amazon: the two match types, where to apply them, when to add one, and the mistakes that quietly cost you sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zonhack.com\/zh\/optimize-negative-keywords-on-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"ZonHack\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100067944881396\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-12T10:07:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T08:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zonhack.com\/wp-content\/uploads\/2024\/10\/Optimize-Negative-Keywords-on-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Zonhack Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zonhack Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/\"},\"author\":{\"name\":\"Zonhack Team\",\"@id\":\"https:\\\/\\\/zonhack.com\\\/#\\\/schema\\\/person\\\/9b1abe215c4f4ae225ef5f36570f7110\"},\"headline\":\"Negative Keywords on Amazon: How to Use Them Properly\",\"datePublished\":\"2024-10-12T10:07:56+00:00\",\"dateModified\":\"2026-08-31T08:46:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/\"},\"wordCount\":1825,\"publisher\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zonhack.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Optimize-Negative-Keywords-on-.webp\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/\",\"url\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/\",\"name\":\"Negative Keywords on Amazon: How to Use Them Properly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zonhack.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Optimize-Negative-Keywords-on-.webp\",\"datePublished\":\"2024-10-12T10:07:56+00:00\",\"dateModified\":\"2026-08-31T08:46:54+00:00\",\"description\":\"How to optimize negative keywords on Amazon: the two match types, where to apply them, when to add one, and the mistakes that quietly cost you sales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zonhack.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Optimize-Negative-Keywords-on-.webp\",\"contentUrl\":\"https:\\\/\\\/zonhack.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Optimize-Negative-Keywords-on-.webp\",\"width\":1200,\"height\":600,\"caption\":\"How to Optimize Negative Keywords on Amazon PPC?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zonhack.com\\\/optimize-negative-keywords-on-amazon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zonhack.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Negative Keywords on Amazon: How to Use Them Properly\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zonhack.com\\\/#website\",\"url\":\"https:\\\/\\\/zonhack.com\\\/\",\"name\":\"ZonHack\",\"description\":\"Full Service Amazon & Ecommerce Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zonhack.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zonhack.com\\\/#organization\",\"name\":\"ZonHack\",\"url\":\"https:\\\/\\\/zonhack.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/zonhack.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zonhack.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Zonhack-Logo-1-1.png\",\"contentUrl\":\"https:\\\/\\\/zonhack.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Zonhack-Logo-1-1.png\",\"width\":400,\"height\":71,\"caption\":\"ZonHack\"},\"image\":{\"@id\":\"https:\\\/\\\/zonhack.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=100067944881396\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zonhack.com\\\/#\\\/schema\\\/person\\\/9b1abe215c4f4ae225ef5f36570f7110\",\"name\":\"Zonhack Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88ba203aa80678a66871835a69e71ca476915f70a8858955146f9468ea30ca59?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88ba203aa80678a66871835a69e71ca476915f70a8858955146f9468ea30ca59?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88ba203aa80678a66871835a69e71ca476915f70a8858955146f9468ea30ca59?s=96&d=mm&r=g\",\"caption\":\"Zonhack Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Negative Keywords on Amazon: How to Use Them Properly","description":"How to optimize negative keywords on Amazon: the two match types, where to apply them, when to add one, and the mistakes that quietly cost you sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zonhack.com\/zh\/optimize-negative-keywords-on-amazon\/","og_locale":"zh_CN","og_type":"article","og_title":"Negative Keywords on Amazon: How to Use Them Properly","og_description":"How to optimize negative keywords on Amazon: the two match types, where to apply them, when to add one, and the mistakes that quietly cost you sales.","og_url":"https:\/\/zonhack.com\/zh\/optimize-negative-keywords-on-amazon\/","og_site_name":"ZonHack","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100067944881396","article_published_time":"2024-10-12T10:07:56+00:00","article_modified_time":"2026-08-31T08:46:54+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/zonhack.com\/wp-content\/uploads\/2024\/10\/Optimize-Negative-Keywords-on-.webp","type":"image\/webp"}],"author":"Zonhack Team","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Zonhack Team","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"7 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/#article","isPartOf":{"@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/"},"author":{"name":"Zonhack Team","@id":"https:\/\/zonhack.com\/#\/schema\/person\/9b1abe215c4f4ae225ef5f36570f7110"},"headline":"Negative Keywords on Amazon: How to Use Them Properly","datePublished":"2024-10-12T10:07:56+00:00","dateModified":"2026-08-31T08:46:54+00:00","mainEntityOfPage":{"@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/"},"wordCount":1825,"publisher":{"@id":"https:\/\/zonhack.com\/#organization"},"image":{"@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/zonhack.com\/wp-content\/uploads\/2024\/10\/Optimize-Negative-Keywords-on-.webp","articleSection":["Guides"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/","url":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/","name":"Negative Keywords on Amazon: How to Use Them Properly","isPartOf":{"@id":"https:\/\/zonhack.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/#primaryimage"},"image":{"@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/zonhack.com\/wp-content\/uploads\/2024\/10\/Optimize-Negative-Keywords-on-.webp","datePublished":"2024-10-12T10:07:56+00:00","dateModified":"2026-08-31T08:46:54+00:00","description":"How to optimize negative keywords on Amazon: the two match types, where to apply them, when to add one, and the mistakes that quietly cost you sales.","breadcrumb":{"@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/#primaryimage","url":"https:\/\/zonhack.com\/wp-content\/uploads\/2024\/10\/Optimize-Negative-Keywords-on-.webp","contentUrl":"https:\/\/zonhack.com\/wp-content\/uploads\/2024\/10\/Optimize-Negative-Keywords-on-.webp","width":1200,"height":600,"caption":"How to Optimize Negative Keywords on Amazon PPC?"},{"@type":"BreadcrumbList","@id":"https:\/\/zonhack.com\/optimize-negative-keywords-on-amazon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zonhack.com\/"},{"@type":"ListItem","position":2,"name":"Negative Keywords on Amazon: How to Use Them Properly"}]},{"@type":"WebSite","@id":"https:\/\/zonhack.com\/#website","url":"https:\/\/zonhack.com\/","name":"ZonHack","description":"Full Service Amazon & Ecommerce Agency","publisher":{"@id":"https:\/\/zonhack.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zonhack.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/zonhack.com\/#organization","name":"ZonHack","url":"https:\/\/zonhack.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/zonhack.com\/#\/schema\/logo\/image\/","url":"https:\/\/zonhack.com\/wp-content\/uploads\/2025\/02\/Zonhack-Logo-1-1.png","contentUrl":"https:\/\/zonhack.com\/wp-content\/uploads\/2025\/02\/Zonhack-Logo-1-1.png","width":400,"height":71,"caption":"ZonHack"},"image":{"@id":"https:\/\/zonhack.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=100067944881396"]},{"@type":"Person","@id":"https:\/\/zonhack.com\/#\/schema\/person\/9b1abe215c4f4ae225ef5f36570f7110","name":"Zonhack Team","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/88ba203aa80678a66871835a69e71ca476915f70a8858955146f9468ea30ca59?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/88ba203aa80678a66871835a69e71ca476915f70a8858955146f9468ea30ca59?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/88ba203aa80678a66871835a69e71ca476915f70a8858955146f9468ea30ca59?s=96&d=mm&r=g","caption":"Zonhack Team"}}]}},"_links":{"self":[{"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/posts\/5077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/comments?post=5077"}],"version-history":[{"count":1,"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/posts\/5077\/revisions"}],"predecessor-version":[{"id":18664,"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/posts\/5077\/revisions\/18664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/media\/5078"}],"wp:attachment":[{"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/media?parent=5077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/categories?post=5077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zonhack.com\/zh\/wp-json\/wp\/v2\/tags?post=5077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}