{"id":16058,"date":"2025-09-27T12:00:00","date_gmt":"2025-09-27T12:00:00","guid":{"rendered":"https:\/\/zonhack.com\/?p=16058"},"modified":"2026-08-17T06:49:12","modified_gmt":"2026-08-17T06:49:12","slug":"amazon-accelerate-part-04","status":"publish","type":"post","link":"https:\/\/zonhack.com\/zh\/amazon-accelerate-part-04\/","title":{"rendered":"Amazon Accelerate 2025: Part 04 &#8211; Jay Richman on Creative AI"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><p style=\"font-size: 22px; font-weight: bold;\">Jay Richman on turning creative into a testable, learnable system<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speaker:<\/strong> Jay Richman, Vice President, Amazon Ads<br><strong>Who this is for:<\/strong> PPC Performance marketers, brand creatives, and growth leads who care about measurable lifts from images, video, and ad copy on Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The idea that matters<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jay\u2019s message was clear. Creative should scale like operations. What started as simple AI production has become an agentic system that researches, ideates, storyboards, and produces on-brand assets you can deploy across Sponsored Brands, Sponsored Display, and DSP. In his words, it is \u201ca creative partner that\u2019s always on, always learning, and always building with you,\u201d available inside Creative Studio at no additional cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why you should care:<\/strong> a recent U.S. advertiser cohort that adopted AI Creative saw a <strong>12% lift in sales in one month<\/strong>. In a pilot, <strong>BirdBuddy<\/strong> achieved a <strong>3X CTR<\/strong> on a holiday campaign built with these tools. These are live results, not forecasts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What you can use today inside Creative Studio<\/strong>: <strong>An agentic creative partner, not just tools<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Type your objective in natural language. The agent uses <strong>Amazon Insights<\/strong> to study your Brand Store, PDPs, and site, compares alternatives, and pinpoints what truly differentiates you. It then drafts concepts, assembles <strong>multi-scene storyboards<\/strong> with scene-level scripts and visuals, and produces polished <strong>image, video, and audio<\/strong> assets you can ship to placements or reuse on your Brand Store and <a href=\"https:\/\/zonhack.com\/zh\/amazon-product-detail-page\/\">detail pages<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Brand-Store-Detail-Pages-Optimization-Insights-1024x512.webp\" alt=\"Jay Richman talking about Brand Store and detail pages\" class=\"wp-image-16062\" srcset=\"https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Brand-Store-Detail-Pages-Optimization-Insights-1024x512.webp 1024w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Brand-Store-Detail-Pages-Optimization-Insights-300x150.webp 300w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Brand-Store-Detail-Pages-Optimization-Insights-768x384.webp 768w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Brand-Store-Detail-Pages-Optimization-Insights-600x300.webp 600w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Brand-Store-Detail-Pages-Optimization-Insights.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you want this running weekly with brand guardrails and clean experiments, we can fold Creative Studio into your cadence. See our<a href=\"https:\/\/zonhack.com\/zh\/services\/amazon-advertising-management-services\/\"> <strong>Amazon Advertising Management<\/strong><\/a> program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From concept to multi-scene video in one workflow<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you approve the concept, the agent turns it into a storyboard, then a finished, multi-scene video with on-brand visuals, music, and optional voiceover. The output is ad-ready and reusable across surfaces, so one winning idea can power top-of-search video, Sponsored Display variations, and Store modules without starting from scratch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/AI-Agent-Multi-Scene-Storyboard-Video-On-Brand-Visuals-Music-Voiceover-1024x512.webp\" alt=\"AI Agent creating a multi-scene storyboard video with on-brand visuals, music, and optional voiceover\" class=\"wp-image-16063\" srcset=\"https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/AI-Agent-Multi-Scene-Storyboard-Video-On-Brand-Visuals-Music-Voiceover-1024x512.webp 1024w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/AI-Agent-Multi-Scene-Storyboard-Video-On-Brand-Visuals-Music-Voiceover-300x150.webp 300w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/AI-Agent-Multi-Scene-Storyboard-Video-On-Brand-Visuals-Music-Voiceover-768x384.webp 768w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/AI-Agent-Multi-Scene-Storyboard-Video-On-Brand-Visuals-Music-Voiceover-600x300.webp 600w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/AI-Agent-Multi-Scene-Storyboard-Video-On-Brand-Visuals-Music-Voiceover.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you want the creative angles ported back into PDP images and copy so ads and <a href=\"https:\/\/zonhack.com\/zh\/amazon-product-detail-page\/\">detail pages<\/a> reinforce each other, we handle the feedback loop via Listing Optimization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Volume without the waiting<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is <strong>no additional cost<\/strong> to use Creative Studio and effectively <strong>no cap on output volume<\/strong>. That means seasonal variants, language localizations, audience-specific cuts, and <strong><a href=\"https:\/\/zonhack.com\/zh\/ultimate-guide-to-a-b-testing-your-amazon-listings\/\">A\/B tests<\/a> at scale<\/strong>. The win is not just faster production. It is faster learning. You can iterate on hooks, value props, scenes, captions, and aspect ratios, then standardize what works.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Creative-Studio-No-Costs-No-Cap-Output-1024x512.webp\" alt=\"Jay Richman discusses the lack of additional costs for using Creative Studio and highlights that there is essentially no cap on output volume\" class=\"wp-image-16064\" srcset=\"https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Creative-Studio-No-Costs-No-Cap-Output-1024x512.webp 1024w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Creative-Studio-No-Costs-No-Cap-Output-300x150.webp 300w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Creative-Studio-No-Costs-No-Cap-Output-768x384.webp 768w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Creative-Studio-No-Costs-No-Cap-Output-600x300.webp 600w, https:\/\/zonhack.com\/wp-content\/uploads\/2025\/09\/Jay-Richman-Creative-Studio-No-Costs-No-Cap-Output.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you need brand-safe templates and approval rules so speed does not create noise, we set those rails inside <strong>one<\/strong> workflow and keep it lean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Proof it works<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>12% sales lift<\/strong> in one month for a U.S. advertiser cohort after adopting AI Creative<br><\/li>\n\n\n\n<li><strong>3X CTR<\/strong> for BirdBuddy\u2019s Father\u2019s Day push built with Creative Studio under tight timelines<br><\/li>\n\n\n\n<li>Concepts grounded in brand inputs and customer insights rather than blank-page guessing<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Operator insights you can act on now<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start with a precise objective.<\/strong> Tell the agent who you need to persuade and what outcome matters. Clear prompts yield tighter storyboards and cleaner tests.<br><\/li>\n\n\n\n<li><strong>Test value props, not vibes.<\/strong> Use multi-scene videos to isolate claims. Keep one variable per test so lifts are readable. Port winning angles to PDP images, bullets, and Store tiles for message consistency.<br><\/li>\n\n\n\n<li><strong>Reuse across surfaces.<\/strong> Export the best scenes and stills into Sponsored Brands, Sponsored Display, and Store. Do not rebuild what already performed.<br><\/li>\n\n\n\n<li><strong>Set guardrails.<\/strong> Unlimited outputs can overwhelm. Cap weekly experiments, define success thresholds, and archive underperformers so learning stays visible.<br><\/li>\n\n\n\n<li><strong>Close the loop.<\/strong> Feed back high-performing angles into your catalog updates. If you want a system that handles this quietly in the background, we can integrate it into your weekly rhythm through<a href=\"https:\/\/zonhack.com\/zh\/services\/amazon-account-management-service\/\"> Amazon Account Management<\/a> with implementation touchpoints in<a href=\"https:\/\/zonhack.com\/zh\/services\/expert-product-listing-service\/\"> Listing Optimization<\/a>.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The through line<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mary Beth raised the baseline for PDP quality with generative AI inside Seller Central. Jay extended that baseline into advertising with an agentic creative system that turns strategy into testable assets on demand. Treat it like a creative partner. Your team supplies judgment and brand standards. The system supplies speed, volume, and structured learning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want a light, non-intrusive setup that keeps this running without extra overhead, start with a quick <strong><a href=\"https:\/\/zonhack.com\/zh\/services\/account-audit-for-amazon-sellers\/\">Account Audit<\/a><\/strong> and we will map a lean weekly loop around your catalog and ad mix using Amazon Account Management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coming up next\u2026.<\/strong><strong><br><\/strong><strong>Chris Jones<\/strong><strong><br><\/strong>Seller Assistant and agent capabilities, where it lives, what it can do in day-to-day workflows.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jay Richman on turning creative into a testable, learnable system Speaker: Jay&#8230;<\/p>","protected":false},"author":6,"featured_media":16061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-16058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Accelerate 2025: Part 04 - Jay Richman on Creative AI<\/title>\n<meta name=\"description\" content=\"Read our article &quot; Amazon Accelerate 2025: Part 04 - Jay Richman on Creative AI &quot; to learn more. 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