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Using the right tools and software when conducting Amazon FBA product research is essential for success. Unfortunately, many sellers are oblivion of ignorant of the right tools to use. Without gainsaying, Amazon FBA research comprises well-defined processes and methods used to curate a shortlist, using trends, data, and other useful metrics. analyzes the best Amazon Product research tools to use when building your FBA inventory.

Top Amazon FBA Research Tools to Use

Listed below are the best tools you can use to conduct excellent Amazon FBA Research.

1. Zon Hack

At Zon Hack, we offer an amazing data-driven product research tool, providing our users with comprehensive reports weekly. The Zon Hack product research tool will help you identify the best products you can sell on Amazon on several top-performing categories.

Zon Hack provides brand-centered, data-oriented, manual research to their users, helping them to find product trends, manufacturer trends, and several other trends that they need to identify the best product to sell on Amazon.


  • Data-driven keyword research and analysis
  • Manual research
  • Affordable
  • Brand-centric
  • Weekly reports

2. Jungle Scout

A major edge that the Jungle Scout research tool has over most tools on our list of top Amazon FBA research tools to use the ability to use them as a web or chrome extension.

Jungle Scout offers their users detailed research reports, filtering their research using product categories, demand and sales potential, etc.


  • Helps in narrowing product options
  • Can be used as a Chrome extension
  • Offers an exportable CSV spreadsheet
  • Excellent filter.
  • It is a cheaper option


  • Doesn’t include a feedback management tool.
  • Jungle Scout doesn’t have a mobile app

3. SellerApp

The SellerApp is also an encompassing tool that helps users conduct in-depth product research. The tool offers tons of features, depending on the subscription plan that you subscribe to.

The SellerApp product research tool allows users to analyze products using different criteria, including sales and revenue potential, intensity analysis, competitor tracking, etc.


  • Keyword research and keyword tracking.
  • Keyword trends analysis.                        
  • PPC analyzer


  • Relatively expensive

4. AMZ Tracker

The AMZ Tracker is another result-driven research tool that you can use for your Amazon FBA research. This tool incorporates an excellent understanding of the Amazon algorithm, delivering data-centric reports, helping their users to confirm the demand of certain products, search volume, competitor analysis, etc.


  • Allows users to research long-tail keywords.
  • Competitor analysis
  • Amazon search volume
  • Negative reviews alert.


  • Overwhelming features, especially for beginners

5. Keepa and/or CamelCamelCamel

Keepa and CamelCamelCamel are yet another incredible keyword research tool you can use for your Amazon FBA product research. While both of them are two entirely different products, we have included them as one because their major differences solely depend on the preferences of their users. Nonetheless, both tools offer nothing short of excellent service delivery.


  • Offers detailed price history chart for multiple Amazon products
  • Alerts users during price drops and product availability.
  • Can be used as an extension on multiple browsers, including Chrome, Firefox, Edge, and Opera.
  • Can track products on Amazon in multiple countries, helping users to compare international prices.
  • Relatively cheaper.


  • Keepa, sometimes, offer slow responses
  • CamelCamelCamel features an old User Interface
  • CamelCamelCamel doesn’t display shipping costs in its analysis

6. Keyword Inspector

The KeywordInspector product research tool is a free keyword-themed tool that helps users to suggest keywords, show trending keywords, search volume, etc. KeywordInspector claims to have the highest number of Amazon keywords in their database, with search results available for the UK, US, Germany, France, Canada, Italy, India, Mexico, Australia, and Japan.


  • It is a free keyword research tool
  • Allows ASIN lookup for both history and search
  • Offers relatively detailed data insights, including trending keywords, keyword suggestions, search terms editor, etc.


  • Limited features
  • Limited reliability.

Other Keyword Amazon FBA Research Tools That You Can Use

1. Unicorn Smasher

Unicorn Smasher, like KeywordInspector, is a free product research tool. Many Amazon sellers, especially beginners, use Unicorn Smasher because of its straightforward simplicity, detailed and easy-to-understand spreadsheets, provision of data and metrics that actually matter, etc. However, this product research tool may not offer an excellent service delivery as a standalone tool, unless it is combined with other research tools or software. Some sellers combine the Unicorn Smasher with AMZ Tracker or Zon Hacker for a more effective result.

2. Helium 10

Helium 10 helps many Amazon sellers to identify high-ranking keywords and trends, optimize their product listings, spy on their competitors, and others. It is a tool that entails several other Amazon seller tools, thereby making it a viable option for many sellers. If you are looking to scale your Amazon FBA Business, you can consider using the Helium 10 product research tool. However, this research tool sometimes experiences certain functionality glitches. Besides, the keywords generated are usually limited.

3. IO Scout

IO Scout offers detailed Amazon product listing data, including estimated revenue and sales, fees, and others. This product research tool can also be used as a Chrome extension, helping their users to get easy access to detailed statistics of products right from Amazon marketplace websites. IO Scout also allows its users to add specific products to their tracking list for easy monitoring.

4. ZonGuru

This is also a keyword research tool that you can consider. ZonGuru offers comprehensive insights, helping users to find top-selling items, the best suppliers, and identify several market opportunities. Many sellers use them to source inspiration for the next best product niche idea.

5. Sonar

Last on the list of other Amazon product research tools that you can use is Sonar. Sonar is a free research tool that incorporates several amazing features, including extended search, search volume, ASIN lookup, etc. It allows users to find several profitable product keywords, up to 75 million Amazon search terms.

Final Thoughts

Selling on Amazon is inarguably a profitable venture, especially if you are selling the right and in-demand products. Use our list of the best keyword research tools to conduct your Amazon FBA Research and identify the best product(s) to sell.

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