Are you looking to scale an e-commerce brand faster than your competition? Look no further than video content. But, take note, not just any video content.
Videos that inspire instant trust, create sticky engagement, and compel shoppers to add to cart. Not the video content most brands are creating.
Videos that lack production value, present inconsistent branding, or rely on shaky camera work and questionable lighting choices. Because here’s the thing…
Your videos are hurting your brand before they even have a chance to convert.
Imagine a video production studio who specialises exclusively in crafting world-class video content for e-commerce brands that are looking to expand. That’s what corporate video production agencies do.
Video production agencies, like Synima in Brooklyn, build video assets that allow brands to communicate their unique personality while showcasing their products in contexts that potential customers can understand. They have access to video equipment that most brands can’t match in-house. Plus, they know how to execute on creative strategies that actually boost conversions.
But how do you know when it’s time to level-up video production from in-house to professional?
Read on to find out.
Why Video Content Is Required for E-commerce Growth
If you needed stats to prove the value of video production, consider this:
E-commerce product pages that use video receive 47% more engagement.
Those are not numbers picked out of thin air. Video serves a unique purpose on e-commerce platforms, driving conversions in a way that static images cannot. Period.
You’ll also see conversion improvements on site, where videos can lift cart abandonment rates by up to 80% on product pages. According to one study, 87% of marketers say video has positively impacted sales.
Say what you will about inbound marketing, cheap ads, and swing-for-the-fences social budgets. In an increasingly competitive market, video reigns supreme.
Successful brands know this. Grow Brands invest in video production.
Why DIY Video Can Hold Brands Back
So where does that leave the majority of e-commerce brands who aren’t ready to invest in professional video production? Don’t worry, they’re just starting the video journey too.
The problem is these brands jump into video content without any sort of plan. Many brand managers figure they can bang out e-comm videos in house with just a smartphone and an in-house writer.
But here’s what happens.
DIY video looks DIY.
The content starts out shaky. Literally. Low-quality video content doesn’t say “relatable brand over here!” Instead, it tells viewers that your brand couldn’t be bothered to create quality content.
Think about how you feel when visiting a new website or brand page full of poorly produced content. All doubts about a company’s credibility rush to the forefront when scrolling through subpar video content.
Remember how video helps build trust? Bad video does the exact opposite.
Once you’re ready to take your video marketing strategy to the next level, here are five signs it’s time to hire a video production agency.
Signs You Need to Hire a Video Production Agency
- Conversion rates have stalled even with increased ad spend/traffic.
- Competitors are producing stronger content and outranking the brand on search engine results, YouTube, and organic/social reach.
- Brand feel has become inconsistent across video assets and other marketing materials.
- Internal resources are stretched thin by attempting video production at any scale.
- An important product/service launch is around the corner (product line, new market, social ads)
Does any of the above sound familiar? It might be time to make a call.
Okay, maybe not that truthful. But if you’re experiencing any of the five points above, it might be time to work with a professional video production agency.
What You Get With a Professional Production Agency
You get exactly that. Professional video production.
Don’t let services photos fool you into thinking agencies only craft boring, stilted video content. A professional agency has production equipment that can capture high-quality video anywhere on a moment’s notice. Plus, the kind of video editing experience to make those clips shine.
Most agencies handle everything from scriptwriting to video editing. Your video content should go through rigorous checks prior to publishing on your website, YouTube, or social channels. Professional agencies have the expertise and resources to make your video shine.
Need more convincing?
93% of businesses use video as a marketing tool. And, the gap between leader and follower continues to widen as more established brands invest in professional video marketing strategies.
It’s time to level-up your game.
Choosing the Right Video Production Agency For You
Alright, you know you need to hire an agency. But how do you know which agency is right for you?
Here are three tips to keep in mind when speaking to prospective video production agencies.
Tip #1: Look At their Past Work (Carefully)
This should go without saying, but look at the work they’ve done in the past. Does the style mesh well with your brand? Have they worked with e-commerce brands before? Study their past work like it’s the last video production portfolio you’ll ever see.
Tip #2: Have a Goal in Mind
Know exactly what you want your videos to accomplish BEFORE calling around to production agencies. Want more conversions on product pages? Looking to bolster brand awareness? Planning to launch a new product line? The better idea you have going into interviews, the better.
Tip #3: Understand Production Costs Up-Front
As mentioned earlier, video production costs can range from a few thousand dollars to upwards of $50k. Have a realistic expectation regarding scopes of work before diving into pricing. Are scripts included? Locations? Talent? How many revisions are allowed? What does post-production entail?
Communicate with potential agencies and make sure expectations are aligned prior to paying any deposits.
The Final Word
Growing your e-commerce brand with video is one of the most effective ways to reach more potential customers and drive more conversions. But selling more product online requires premium video content that your competitors aren’t willing to invest in.
To summarize:
- Video has a massive impact on e-commerce engagement & conversion rates.
- Low-quality video is destroying brand credibility with every view.
- Professional video production agencies have access to high-end production equipment
- Professional video production agencies have the expertise and experience crafting winning videos
It’s time to hire a professional video production agency. Your competitors already have.
