Guides

The world of Amazon advertising offers tools for businesses to amplify their reach and boost sales. Two prominent options are Amazon DSP (Demand-Side Platform) and Sponsored Display Ads. While both serve the goal of connecting businesses with customers, they differ in their approach, cost, and capabilities. This article compares the two in detail, helping you decide… Read More »Amazon DSP vs. Sponsored Display Ads: The Complete Guide

When selling on Amazon using Fulfillment by Amazon (FBA), accurately calculating storage fees is critical for ensuring profitability. These fees, which depend on your product’s dimensions, weight, and storage duration, can significantly impact your bottom line if not managed effectively. This guide provides a comprehensive understanding of Amazon FBA storage fees, how they are calculated, and… Read More »How to Calculate Amazon FBA Storage Fees Accurately

Amazon’s Transparency program has revolutionized brand protection in the e-commerce space since its launch in 2018. The program has grown to include over 18,000 enrolled brands across ten countries, including the US, Canada, UK, Germany, France, Italy, Spain, Japan, India, and Australia. Through this initiative, Amazon has successfully prevented more than 1 million suspected counterfeits from… Read More »How to Get Transparency Code for Amazon

Did you know that 72% of consumers won’t purchase a product without first reading reviews? For Amazon sellers, reviews are more than just feedback—they’re a critical factor influencing sales, visibility, and credibility. Positive reviews help build trust with potential customers, increase sales, and improve search rankings. But achieving a robust review profile isn’t about shortcuts; it’s… Read More »Top Ways to Improve Amazon Reviews Organically

Amazon sellers who are just starting their e-commerce journey often overlook one of the most powerful tools at their disposal: backend keywords. These hidden search terms play a crucial role in improving product visibility and driving organic traffic to listings. While frontend optimization focuses on what customers see, backend keywords work silently behind the scenes to… Read More »Amazon Backend Keywords Examples for Beginners

Amazon product listings are the lifeline for sellers aiming to grab customers’ attention. In recent years, emojis emerged as a creative way to enhance listings, adding a touch of personality and helping certain products stand out. However, with Amazon’s updated guidelines tightening rules on the use of emojis, it’s more important than ever to understand the… Read More »Using Emojis in Amazon Product Listings: Dos and Don’ts

Amazon has a stringent set of guidelines for product packaging, designed to maintain the integrity of products from your storage to the customer’s doorstep. Did you know that up to 30% of FBA shipment issues arise from improper packaging? These errors not only disrupt your business flow but can also tarnish your reputation with customers. This… Read More »How to Package Products for Amazon FBA?

Every Amazon seller wants to know the secret to getting their products seen. Amazon product ranking determines how a product is positioned in search results when customers search for related items. The higher a product ranks, the more likely it is to be clicked on and purchased. At its core, Amazon’s ranking system is designed to… Read More »What Are the Product Ranking Factors in Amazon?

For Amazon sellers, mastering the Inventory Performance Index (IPI) score is essential for maintaining a profitable and efficient business on the platform. This comprehensive guide examines the critical aspects of the IPI score and provides practical strategies for improvement. Many successful sellers have transformed their businesses by understanding and optimizing their IPI scores, leading to reduced… Read More »How to Improve IPI Score for Amazon Sellers?

Getting more eyes on your Amazon product listings is not just about luck—it’s about strategy. Glance views, or the number of times shoppers view your product detail page with Amazon Retail as the featured offer, are critical for growing visibility, improving rankings, and driving conversions. By using a mix of advertising, organic optimization, and external traffic… Read More »How to Increase Glance Views on Amazon