From “Juice My Ride” to JMR: the year a premium niche went global

A case study on how JMR and ZonHack scaled to the million-dollar level on Amazon

Engagement: Feb 2025 to present (results shown: Feb 2025 to Jan 2026)

Comparison window: Feb 2024 to Jan 2025 vs Feb 2025 to Jan 2026

Client

Juice My Ride

The cold open: a Ferrari, a charger, and an awkward first impression

JMR sells a very specific kind of product to a very specific kind of buyer: people who own high-end cars and refuse to gamble on compatibility. The product did its job. The Amazon presentation, in early 2025, did not do the product justice.

The brand was still operating as “Juice My Ride,” and some of the creative leaned playful and cartoon-like. That can work in impulse categories. In premium automotive, it can quietly cost trust. And on Amazon, trust is not a vibe. It is the difference between a scroll and a sale.

That was the moment the partnership clicked: JMR would set a premium bar, and ZonHack would build the machine that keeps that bar consistent across marketplaces. Kirill Yudovski did not just approve ideas. He actively shaped the standard. The execution only worked because the direction was clear, decisive, and uncompromising.

Executive snapshot (the receipts)

Before (Feb 2024 to Jan 2025) vs After (Feb 2025 to Jan 2026)

Total Sales: $633,195.14 → $1,107,303.61 (+74.88%)
Sales Units: 3,807 → 7,399 (+94.35%)
Organic Sales: $436,167.88 → $620,199.76 (+42.19%)
PPC Sales: $197,027.26 → $487,103.85 (+147.23%)
Impressions: 995,057 → 15,541,718 (+1,461.89%)
Clicks: 10,795 → 39,566 (+266.52%)

One important nuance (kept honest, not buried): scaling changed the traffic mix.

ACOS: 7.41% → 10.64%
TACOS: 2.31% → 4.68%
CTR: 1.08% → 0.25%
CVR: 10.73% → 8.41%

Move 1: win the first two seconds

Amazon is a brutal judge. Shoppers do not read first, they judge first. So the first move was simple: make the brand look like the product.

JMR moved from “Juice My Ride” to JMR, and the creative shifted from playful illustration to premium, information-first storytelling. Cleaner composition. More negative space. Compatibility clarity. A consistent design language that signals engineered, not generic

We also upgraded product communication. Buyers in this category ask the same questions every time:

Will this fit my exact car and port type?
What exactly arrives in the box?
Can I trust this brand to be precise?

So we stopped making shoppers work. We showed the answers visually.

Insight: In premium niches, your job is not to be loud. Your job is to be obvious.

Move 2: build the PPC engine, then point it globally

Creative wins attention. PPC scales it. Under Kirill’s direction, the expansion strategy was aggressive but not careless. We did not spray and pray. We built marketplace coverage around real intent: charger, maintainer, conditioner, plus brand-specific compatibility expectations.

The top-of-funnel result was not subtle: impressions grew to 15.5M, clicks reached 39,566, PPC orders rose to 3,329, and PPC sales reached $487,103.85.

And yes, efficiency shifted while scaling: CTR and CVR dipped, ACOS and TACOS rose. That is expected when you expand reach across marketplaces and campaign types. The important part is that it was a controlled trade-off: build coverage, then optimize.

A few examples of what coverage looked like:

Mexico: Sponsored Product campaigns moved 26 → 196 (+170)
Germany: launched 0 → 191 Sponsored Product campaigns, plus 171 Sponsored Brand campaigns
UAE and Saudi Arabia: went from 0 to 80 and 78 Sponsored Product campaigns, with Sponsored Brand coverage built alongside
Canada and UK: Sponsored Brand coverage scaled to 170 campaigns each

Insight: Campaign count is not a trophy. It is scaffolding. You build it first, then you refine.

Move 3: protect momentum with relentless case management

Amazon growth is fragile. One suppression, one compliance snag, one feedback thread left unattended, and the machine slows down. So we treated operations like a revenue function, not admin work.

Across the year, we actively tracked and managed compliance cases, A-to-Z claims and appeals, negative feedback and review issues, and unauthorized seller incidents.

Selected results from the tracked case dashboards:

Compliance cases: 38 tracked, 37 resolved
Negative feedback: 21 tracked, 20 resolved
A-to-Z: 101 tracked, 85 resolved (16 ongoing)

Insight: Scaling ads without protecting account health is like filling a bucket with a crack in it. You may still grow, but you will bleed margin, time, and momentum.

The payoff: global revenue, not just local wins

Once the brand looked premium, the PPC engine was built, and operational hygiene was non-negotiable, growth showed up across marketplaces.

Notable signals from the marketplace view:

UK, Germany, and France posted strong triple-digit total growth in the period shown, proving the model travels when execution stays consistent.
Canada grew 132%, while the US continued to grow in absolute dollars, with Q4 peaks over $112k in monthly sales shown in the table.
Some newer markets remain volatile or early-stage, which is normal when reviews, catalog maturity, and campaign history are still building.

Data note: marketplace totals can differ from the KPI total depending on currency conversion timing and report rollups. The story does not change: the brand crossed into the million-dollar range and scaled globally with momentum.

What actually made this work

This was not a single trick. It was a system.

Kirill’s leadership kept decisions anchored to a premium standard and real customer intent. JMR’s product quality made the promise believable. ZonHack’s execution translated that standard into repeatable workflows: clean creative, scalable PPC, and disciplined operations.

Three rules we now treat as non-negotiable:

Premium buyers do not negotiate with messy visuals. Win the first two seconds or lose the click.
Global PPC works when it follows intent, not ego. Scale coverage, then optimize.
Account health is a growth lever. Protecting momentum matters as much as creating it.