The Amazon Brand Story is a powerful feature designed for brand-registered sellers who want to go beyond standard product listings and create an authentic connection with shoppers. It’s integrated within Amazon’s A+ Content and provides an opportunity to present your brand’s values, mission, and highlights in a visually engaging carousel format. Strategically placed below the bullet points and just above A+ Content, the Brand Story gives you a valuable platform to differentiate your products and boost conversions.
What is Amazon’s Brand Story and How Does It Work?
The Amazon Brand Story serves as a storytelling tool that allows sellers to visually and narratively introduce customers to their brand. It aims to strengthen your brand identity and loyalty by sharing what makes your company unique.
Its main purpose is to help shoppers understand who you are, why you exist, and what you stand for. It’s a blend of compelling visuals, brief copy, and sometimes product cross-promotion—all in a sleek, scrollable format. Shoppers can engage with this content as they scroll down your product detail page, ideally before making a purchase decision.
Positioned in a prime viewing area, the Brand Story offers emotional and informative appeal. It’s particularly valuable because it combines branding and marketing in a non-invasive way, often leading to greater trust and higher conversion rates.
The Brand Story’s key advantages include increased engagement, enhanced brand recall, emotional resonance, and eligibility for Amazon Premium A+ Content. It also offers practical marketing benefits, such as the ability to cross-promote your product catalog directly from within the modules.
Components (Modules) of the Amazon Brand Story
Amazon provides a modular system that allows brands to build their stories in sections, making it easier to tailor the content visually and textually. Each module has a specific format and purpose, enabling you to mix and match elements based on your storytelling goals.
Here’s a table with the core Brand Story modules and their specifications:
| Module Name | Description | Image Size (pixels) | Text Limits |
| Brand Carousel Background | Mandatory background/hero image with headline and body text | 1464 x 625 | Headline: 30 chars; Body: 135 chars |
| Brand ASIN & Store Showcase | 4-grid layout showcasing top products linked to detail pages or storefront | 166 x 182 | Headline: 30 chars |
| Brand Focus Image | Highlights a standout product or brand image | 362 x 453 | Headline: 30 chars; Text: 135 chars |
| Brand Logo & Description | Displays brand logo and a brief description of brand values and story | 315 x 145 | Text: 450 chars |
| Brand Q&A | Answers up to 3 common questions about the brand or products | N/A | Combined 750 chars for Q&A |
These modules allow you to build a compelling, image-rich brand narrative that works well across a range of product types and customer demographics.
How to Create an Amazon Brand Story: Step-by-Step
Creating your Brand Story begins within the A+ Content Manager inside Seller or Vendor Central. Once logged in, you’ll be guided through several structured steps.
Step 1: Log into Seller Central or Vendor Central
Begin by accessing your Amazon account. If you’re a seller, log into Seller Central. For vendors, use Vendor Central. These platforms are where all A+ Content is managed.
Step 2: Navigate to A+ Content Manager
In Seller Central, go to the Advertising menu and click on A+ Content Manager.
In Vendor Central, open the Marketing tab and select A+ Content Manager from the list of options.
Step 3: Start Creating A+ Content
Inside the A+ Content Manager, click on “Create A+ Content” or “Start creating A+ content” depending on your interface. From the available options, select “Create a Brand Story” to begin the setup process.
Step 4: Set Up Your Brand Story Details
You’ll be asked to enter a content name, which is typically your brand name. Then, choose the language in which your brand story will appear. This is also where you’ll upload the mandatory background image (also called the hero image) along with a headline and body text that represent your brand message.
Step 5: Add Brand Story Modules
After the setup, begin adding modules to design your Brand Story layout. Amazon provides several options such as:
- Brand ASIN & Store Showcase – Ideal for promoting top products or collections.
- Brand Focus Image – Use this to highlight a signature product or feature.
- Brand Logo & Description – Introduce your brand’s values and mission.
- Brand Q&A – Answer up to three frequently asked customer questions.
Upload high-quality images and write text for each module, staying within Amazon’s specified character limits.
Step 6: Link Your ASINs
Once your modules are in place, assign ASINs (Amazon Standard Identification Numbers) to connect the Brand Story with specific product listings. This ensures your Brand Story is displayed where you want it to appear.
Step 7: Review and Submit for Approval
Before submitting, preview your Brand Story to ensure images and text display properly and everything is formatted correctly. When you’re satisfied with the design, click submit. Amazon typically reviews content within a few business days.
Step 8: Publish and Monitor
Once your Brand Story is approved, it will automatically go live on your selected product detail pages, usually within 24 hours. Make sure to check the live listing to confirm it appears correctly and update it over time to keep it fresh and relevant.
Best Practices for Amazon Brand Story
While creating your Brand Story, focus on quality and clarity. Use clean, high-resolution images that reflect your brand’s visual tone. Keep your messaging concise—respect Amazon’s character limits while still delivering a compelling narrative. Emphasize your brand’s core mission, values, and what sets you apart in the marketplace.
The ASIN & Store Showcase module can be especially effective in promoting related or best-selling items. Incorporating a subtle call to action or inviting shoppers to visit your storefront can encourage deeper exploration of your offerings.
Ready to Tell Your Brand Story on Amazon?
Stand out in a crowded marketplace with a professionally crafted Amazon Brand Story that builds trust and boosts conversions. At ZonHack, we offer tailored A+ Content services starting at just $200 per listing.
Need something more advanced? Our Premium A+ Brand Story packages, including custom design, copywriting, keyword integration, and product cross-promotion, are available from $500 to $1,500, depending on complexity and module selection.
👉 Contact Us today or request your free consultation to get started on elevating your brand on Amazon
Final Thoughts
The Amazon Brand Story is an underutilized feature that offers a valuable chance to humanize your business in a competitive, product-heavy marketplace. Done well, it can strengthen brand identity, increase conversions, and deepen customer loyalty. If you’re a Brand Registered seller and not yet using this feature, it’s time to start crafting a narrative that helps shoppers connect with more than just your products—connect with your purpose.
