Amazon feedback can make or break a seller’s reputation. Positive feedback boosts trust, but a single negative comment can hurt your ratings, affect your sales, and even influence your eligibility for certain Amazon programs. If you’ve been hit by unfair or inappropriate feedback, the good news is that Amazon allows feedback removal under specific circumstances.
Today we’ll discuss how to request feedback removal effectively, provides a clear and customizable template, and shares practical tips to navigate the process. Whether you’re dealing with incorrect buyer complaints or feedback unrelated to your service, you’ll find everything you need here.
What is Feedback on Amazon?
Feedback on Amazon is a reflection of a buyer’s experience with a seller. It primarily evaluates aspects like shipping, customer service, and product condition at delivery. Amazon separates feedback from product reviews, which focus solely on the product itself.
For example, if a buyer receives a damaged product because of courier mishandling, they might leave negative feedback. Such comments directly impact the seller’s feedback score, reducing their chance of winning the Buy Box, Amazon’s coveted sales advantage.
Why is Negative Feedback Removal Important?
Negative feedback doesn’t just bruise your ego—it has real consequences. Amazon considers feedback metrics when evaluating your seller performance. A drop in your score could:
- Lower your account health ranking.
- Reduce your chances of participating in high-traffic events like Prime Day.
- Limit your access to Amazon services like FBA or Seller Fulfilled Prime.
By removing unfair feedback, you can protect your reputation and regain buyer trust, ultimately keeping your business competitive.
When Does Amazon Allow Feedback Removal?
Amazon permits feedback removal in specific cases that align with their policies:
- Feedback includes product reviews: Buyers sometimes confuse feedback with product reviews. If the comment is about the product rather than the service, Amazon will typically remove it.
- Offensive language or inappropriate content: Any feedback containing abusive language or violating Amazon’s policies is subject to removal.
- Errors caused by Amazon: For FBA sellers, issues like delayed shipping due to Amazon logistics are eligible for removal.
Common Scenarios for Removal
Imagine you’re an FBA seller, and a buyer leaves feedback saying, “Item arrived late; very disappointed!” Because Amazon handled the shipping, this feedback violates the rules. Another example is a comment like, “This product doesn’t work as described.” Since this refers to the product, not the seller, it qualifies for removal.
How to Request Feedback Removal: Step-by-Step
Requesting feedback removal is straightforward if you know where to look. Here’s how you can do it via Seller Central:
- Log in to Seller Central: Navigate to the “Performance” tab and select “Feedback Manager.”
- Find the Feedback: Locate the feedback entry you want to address.
- Request Removal: Click the “Request Feedback Removal” button. Amazon will evaluate the feedback to see if it violates their policies.
- Follow Up if Necessary: If the automated system denies your request, consider contacting Amazon Seller Support with a detailed explanation.
Communicating with Amazon Support
When automated requests fail, don’t give up. A well-crafted message to Amazon’s support team can make all the difference. Explain why the feedback violates policy and provide clear evidence to back your claim.
Feedback Removal Request Template
Why Use a Template?
A good template ensures your request is professional, clear, and focused on the key facts. It reduces back-and-forth communication and increases the likelihood of a favorable response.
Template 1: General Feedback Removal
Subject: Request for Feedback Removal – Order #[Order ID]
Dear Amazon Support Team,
I am writing to request the removal of feedback left on my account for Order #[Order ID]. The feedback reads as follows: “[Insert Feedback].”
The feedback violates Amazon’s policy because [reason: e.g., it is a product review or pertains to an issue under Amazon’s control as an FBA seller]. I kindly ask for your review and removal of this feedback.
Thank you for your assistance.
Best regards,
[Your Name]
Template 2: Feedback Containing Offensive Language
Subject: Urgent Request for Feedback Removal – Offensive Content
Dear Amazon Support Team,
I am requesting the immediate removal of feedback left on my account for Order #[Order ID]. The feedback contains inappropriate language: “[Insert Feedback].”
As per Amazon’s guidelines, feedback with offensive or abusive language is subject to removal. Please review and take appropriate action at your earliest convenience.
Thank you for your prompt attention.
Sincerely,
[Your Name]
Template 3: Feedback Referring to Product Issues (Misplaced Product Review)
Subject: Request for Feedback Removal – Misplaced Product Review
Dear Amazon Support Team,
I am requesting the removal of feedback for Order #[Order ID] as it appears to be a product review rather than seller feedback. The feedback states: “[Insert Feedback].”
Since Amazon’s policies differentiate between product reviews and seller feedback, I kindly ask for the removal of this feedback to ensure my account reflects accurate service-related metrics.
Thank you for your understanding and support.
Kind regards,
[Your Name]
Template 4: Feedback Due to FBA-Related Shipping Delays
Subject: Request for Feedback Removal – FBA Shipping Issue
Dear Amazon Support Team,
I am contacting you regarding feedback left for Order #[Order ID], which reads: “[Insert Feedback].”
This feedback pertains to a shipping delay caused by Amazon’s fulfillment service. As an FBA seller, shipping and delivery are managed solely by Amazon, making this feedback ineligible under your policies.
I kindly request that this feedback be reviewed and removed as it does not reflect my performance as a seller.
Thank you for your attention to this matter.
Sincerely,
[Your Name]
Template 5: Feedback Based on Incorrect Information
Subject: Feedback Removal Request – Incorrect Information
Dear Amazon Support Team,
I am writing to request the removal of feedback for Order #[Order ID], which states: “[Insert Feedback].”
The feedback is based on incorrect information, as [reason: e.g., the product delivered was correct, but the buyer appears to have misunderstood its use]. This feedback does not accurately reflect my service as a seller.
Please review the feedback and consider its removal. I appreciate your understanding and assistance.
Thank you,
[Your Name]
Template 6: Feedback Caused by a Third-Party Issue
Subject: Feedback Removal Request – Third-Party Responsibility
Dear Amazon Support Team,
I am requesting the removal of feedback left for Order #[Order ID], which reads: “[Insert Feedback].”
The issue described in the feedback was caused by a third-party courier service, over which I have no direct control. As the feedback does not accurately reflect my performance or actions, I kindly ask for its removal in accordance with Amazon’s guidelines.
Thank you for your consideration.
Sincerely,
[Your Name]
Template 7: Feedback Relating to a Resolved Issue
Subject: Request for Feedback Removal – Resolved Buyer Issue
Dear Amazon Support Team,
I am writing about feedback left for Order #[Order ID]: “[Insert Feedback].”
Since this feedback was posted, I have contacted the buyer and successfully resolved their issue to their satisfaction. Given that the concern has been addressed, I respectfully request that this feedback be removed as it no longer reflects the current status of the transaction.
Thank you for your assistance and support.
Best regards,
[Your Name]
Managing Negative Feedback: Alternative Approaches
If Amazon refuses to remove feedback, there are still ways to mitigate the damage.
Requesting Revisions from Buyers
Reach out politely to the buyer, acknowledge their experience, and offer a solution. For instance, say:
“Hello [Buyer’s Name], I’m sorry to hear about your experience. We’d love to make it right. If you’re satisfied with our resolution, would you consider revising your feedback?”
Automated tools like FeedbackWhiz can help you monitor and respond to feedback efficiently, saving time and effort while maintaining professionalism.
FAQs
What types of feedback will Amazon not remove?
Amazon will not remove feedback that reflects a buyer’s opinion about their experience unless it violates specific policies.
How long does Amazon take to respond to a feedback removal request?
Most requests are reviewed within 48 hours, but complex cases may take longer.
Can sellers dispute Amazon’s decision?
Yes, sellers can escalate the issue to Seller Support by providing additional context or evidence.
Summing Up
Managing your Amazon feedback is crucial for maintaining a successful online business. Using a well-structured feedback removal request template can save you time and help protect your reputation. Don’t let unfair feedback hold you back—follow Amazon’s guidelines, use the provided templates, and keep your seller profile in top shape.
By taking a proactive approach, you can ensure your business thrives in the competitive Amazon marketplace.