The Amazon Seller Central partner network is the Service Provider Network (SPN): Amazon’s directory of vetted third-party providers that help sellers with almost every part of selling, from account management and advertising to imaging, compliance, taxes and shipping. Amazon launched it in 2014, and it now spans 20+ marketplaces and over 3,000 providers. You find it in Seller Central under Apps and Services, then Explore Services, or through the public SPN directory. Amazon vets providers, but it doesn’t endorse them, so choosing well is still your job.
I’ll cover what the SPN offers, how Amazon vets providers, how it differs from the Amazon Ads partner network, and how I’d pick a provider. Vetting helps. Judgment still matters.
What you can find in the SPN
The public SPN directory lists categories including:
| Category | Typical help |
|---|---|
| Account Management | Day-to-day account and catalog management |
| Advertising Optimization | Sponsored ads management |
| Cataloging | Listing creation and fixes |
| Enhanced Brand Content | A+ content design |
| Imaging | Product photography |
| Compliance | Product compliance and testing |
| Accounting and Taxes | Bookkeeping, VAT and sales tax |
| FBA Preparation and Storage | Prep, labeling and warehousing |
| International Shipping and Returns | Cross-border logistics |
| Translation | Listings for other marketplaces |
| Training | Seller education |
| IP Accelerator | Trademark filing through vetted law firms |
The directory also lists manufacturing, excess inventory and sustainability providers. Amazon says sellers can contact providers directly, add reviews, and access discounted service rates.
How Amazon vets providers
Amazon says it vets all service providers, continuously monitors performance, and shares verified reviews and ratings. Providers must meet a required set of standards and be trained on Amazon guidelines and policies. On the provider side, Amazon describes a three-step check:
- Identity verification.
- Policy compliance review.
- Capability evaluation: experience in e-commerce, scale of operations, and track record serving Amazon sellers.
The important disclaimer: Amazon lists providers as an informational resource and does not endorse any provider or its services. Vetting sets a floor. It doesn’t guarantee results.
SPN vs the Amazon Ads partner network
They’re separate directories:
| Service Provider Network | Amazon Ads Partner Network | |
|---|---|---|
| Run by | Amazon selling partner services | Amazon Ads |
| Covers | Account, catalog, compliance, logistics, tax, imaging and more | Advertising agencies and ad tools |
| Badges | Vetted providers with verified reviews | Verified and Advanced partner status for proven ad expertise |
Amazon Ads awards Verified and Advanced status to partners who have shown expertise, engagement with Amazon Ads and success delivering growth for advertisers; Advanced status requires product adoption and Learning Console certification criteria, among others. If you’re hiring for advertising, check both directories.
Using the Amazon Seller Central partner network to choose a provider
- Start with the category, then filter by marketplace and language.
- Read verified reviews and completed service requests. Amazon specifically suggests looking at reviews, completed requests, specialties and reference prices.
- Ask for examples of accounts like yours: same category, similar size.
- Agree scope in writing: what they’ll do, what they won’t, how they report, and how you can leave.
- Keep account ownership. Grant user permissions in Seller Central; never share your login.
Honestly, I think the best test is a small, defined first project. A provider who does a listing audit well usually does the bigger work well too.
Questions I’d ask any provider
- What exactly is included each month, and what costs extra?
- Who on your team works on my account day to day?
- How often will you report, and what metrics will you show?
- What access do you need in Seller Central, and why?
- How do we end the engagement, and what do I keep?
- Can I speak with a current client in my category?
Prices vary widely by service and scope, so compare written proposals, not headline rates. In my opinion, a provider who answers these clearly is worth more than one who answers cheaply.
When to use a provider, and when not to
Use one when the work is specialized (compliance, international tax, advertising at scale) or when your time is worth more on product and sourcing. Keep in-house what defines your brand: product decisions, supplier relationships and customer voice.
If you’re comparing agencies, our guides to the best Amazon PPC agencies, the best Amazon SEO agency and top Amazon account management services compare named options. You can also look ZonHack up in the provider directories, or start with our Amazon account management service.
FAQ
What is the Amazon Seller Central partner network?
The Service Provider Network (SPN): Amazon’s directory of vetted third-party service providers for sellers, covering account management, advertising, imaging, compliance, taxes, shipping and more.
How do I access the Service Provider Network?
In Seller Central, open Apps and Services and choose Explore Services, or browse the public SPN directory.
Does Amazon endorse SPN providers?
No. Amazon vets providers and shares verified reviews, but lists them as an informational resource without endorsing any provider.
What is the difference between SPN and the Amazon Ads partner network?
SPN covers selling services broadly; the Amazon Ads Partner Network covers advertising agencies and tools, with Verified and Advanced partner badges.
How are SPN providers vetted?
Amazon describes identity verification, a policy compliance review and a capability evaluation covering experience, scale and track record.
Should I share my Seller Central login with a provider?
No. Grant user permissions inside Seller Central instead, so you keep control of the account.
Last updated: October 5, 2026. Sources: Amazon, Service Provider Network; Amazon SPN directory; Amazon Selling Partner Developer Services, SPN overview; Amazon Ads, partner network; Amazon Ads, partner status overview; Amazon Ads, partner status update (2023).
