In 2025, artificial intelligence continues to redefine how sellers operate on Amazon. From smarter product research to automated customer service, AI tools are giving sellers an edge in one of the world’s most competitive marketplaces. The good news? You don’t always need to spend money to access powerful features. There are several free or freemium AI tools available that can help Amazon sellers at every stage of their journey.
Whether you’re just starting out or looking to scale your existing store, here’s a comprehensive list of the best free AI tools available to Amazon sellers.
Product Research & Listing Optimization
AI-powered tools are essential for Amazon sellers to discover profitable products and optimize their listings. These tools use data-driven insights to help sellers identify trending products, find the best keywords, and improve product content for higher visibility and conversions. Here are some of the best free options for product research and listing optimization.
Helium 10 (Free Plan)
Helium 10 is a popular suite of tools that helps sellers with keyword research and product tracking. Its free plan includes limited access to tools like Cerebro for reverse ASIN lookup and Black Box for product research. It’s a great starting point for sellers who want to improve their listings.
ZonGuru (Free Trial + Free Tools)
ZonGuru offers tools that support niche identification and listing optimization. The free trial gives you access to several features like the Listing Optimizer, which evaluates your listings based on keyword usage and structure to improve visibility on Amazon.
SellerApp (Free Tools)
SellerApp provides AI-powered insights for keyword research, competition analysis, and listing optimization. Its free tools help sellers improve the effectiveness of their product listings, enabling them to gain better traction on the marketplace.
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Pricing & Repricing Tools
As a seller on Amazon, keeping your prices competitive is crucial to winning the Buy Box and maximizing sales. AI-powered repricing tools can automatically adjust your prices in real-time based on competitor activity. These tools not only save time but also ensure that you’re always staying competitive in a fast-moving marketplace.
RepricerExpress (Free Trial)
RepricerExpress uses AI to automatically adjust your prices based on competitor pricing and other relevant factors. The free trial offers a great opportunity to test the tool’s ability to help you stay competitive and maximize sales.
Feedvisor (AI Insights Free Demo)
Feedvisor is an AI-powered platform that optimizes your pricing strategy and provides market intelligence. Although it doesn’t offer a long-term free plan, its demo version gives you a taste of how its AI-driven insights can help you optimize pricing decisions in real time.
Review & Feedback Management
Customer reviews play a significant role in your Amazon success. Managing and responding to reviews efficiently can help maintain a positive brand image and improve your rankings. AI tools can help you automate review monitoring, sentiment analysis, and follow-up emails to ensure your feedback management is as efficient as possible.
FeedbackWhiz (Free Trial)
FeedbackWhiz automates the process of tracking and managing reviews. With its AI-powered email automation, sellers can reach out to customers post-purchase to request reviews, improving feedback rates and brand reputation. A free trial lets you explore its features.
Sellerise (Free Plan)
Sellerise offers a free plan that tracks reviews in real time, providing actionable insights into customer sentiment. The AI analysis helps sellers identify potential issues with products and gives you a clear view of your brand’s health on Amazon.
PPC & Advertising Optimization
Managing PPC campaigns effectively can be the difference between a profitable seller and one who is constantly burning through ad budgets. AI tools help you optimize ad campaigns by adjusting bids, improving targeting, and automating reporting. These tools analyze data in real time to maximize the return on your advertising spend.
Pacvue (Free Trial)
Pacvue uses AI to optimize Amazon ads, making real-time adjustments to bids and budgets based on performance. Sellers can access a free trial to explore the platform’s ability to enhance ad campaigns and improve ROI.
Teikametrics (Free Demo)
Teikametrics employs AI to improve ad performance on Amazon. By analyzing sales data and adjusting bidding strategies it helps sellers maximize their advertising effectiveness. The free demo allows you to evaluate its AI-driven approach to ad optimization.
Inventory & Supply Chain Management
Inventory management is a crucial part of running a successful Amazon store. Having the right stock at the right time is critical, and AI tools can predict demand and help you avoid costly stockouts or overstocking. These AI-powered tools provide insights into inventory needs, helping you make smarter supply chain decisions.
Forecastly (Free Trial)
Forecastly uses AI to predict sales trends and forecast demand, helping sellers maintain optimal inventory levels. By avoiding stockouts and overstocking, sellers can keep their FBA shipments running smoothly. The free trial allows you to test its forecasting capabilities.
RestockPro (Free Plan Options)
RestockPro is designed to help FBA sellers keep track of inventory and manage restocks. It provides alerts for stock levels and supplier management, ensuring that sellers don’t run into inventory issues. Free plan options are available to help sellers monitor their inventory more effectively.
Customer Service & Chatbots
Providing excellent customer service is essential for maintaining positive relationships with Amazon customers. AI-powered chatbots can automate responses to customer inquiries, helping sellers manage support efficiently and reduce response time.
Chatfuel (Free Plan)
Chatfuel allows sellers to set up automated chatbots to handle customer inquiries via Facebook Messenger and Instagram. The free plan includes basic automation tools, helping sellers streamline their customer service without additional staff.
ManyChat (Free Tier)
ManyChat is another chatbot tool that helps Amazon sellers manage customer service and engagement through automated interactions. It integrates seamlessly with Amazon’s post-purchase workflows, offering a free tier for essential chatbot features.
Final Thoughts
AI tools are no longer just for large enterprises—today, they are accessible to Amazon sellers of all sizes. Whether you’re just starting out or looking to optimize your existing processes, these free AI tools can help you improve your product research, listings, pricing strategies, customer engagement, and more. By leveraging AI to automate tasks and provide insights, sellers can save time, reduce costs, and increase their sales performance on Amazon.